another definition in the dictionary:
Core_Product-the intangible benefit or service offered by a product, for example, the core product offered to a purchaser of shampoo is clean, healthy hair. See Actual Product, Augmented Product.
ESP-see Envelopes and Stubby Pencil.
Psychography
the study of the attitudes, beliefs, opinions, personalities and lifestyles of individuals in a population.
see also:
No_Need_Objecti
an objection raised by a prospective buyer on the ground that the product offered by a salesperson i ...
another definition in the dictionary:
Scaled_Response-questions requiring respondents to a survey to rate a company, product, service, etc. on a scale provided.
Fictitious_Pric-the unethical, possibly illegal, practice of announcing a price reduction (eg. 'now $20, formerly $49') when, in fact, there has been no reduction at all.
Manufacturers_R
see Manufacturers' Agent. ...
another definition in the dictionary:
Sell_In-see Selling-In.
Potential_Marke-all the individuals and organisations in a particular market who have some level of interest in the product.
Microsegmentati
the division of a market into smaller groups of customers on the basis of more narrowly defined need ...
another definition in the dictionary:
Environmental_F-attempting to predict the nature and intensity of the microenvironmental and macroenvironmental forces that are likely to affect a firm's decision making and have an impact upon its performance in a given period.
Average_Revenue-a measure used in price setting, calculated by dividing the total revenue by the number of units sold.
Negotiated_Sell
a selling approach in which a salesperson attempts to produce a ?win-winî outcome for both parties. ...
another definition in the dictionary:
Cultural_Divers-the range of different value systems existing in a multicultural society.
Forward_Buy-the placement of an inventory purchase order earlier than required in order to take advantage of a special price offer, or similar.
Pricing
marketing activity concerned with the setting of prices for new products and the adjustment of price ...
another definition in the dictionary:
Commercial-a television advertisement .
Price_Band-the range within which a product can be priced as dictated by competitive intensity and the perceived value of the product to consumers.
