another definition in the dictionary:
Promotional_Str-the element of a firm's decision-making concerned with choosing the most appropriate mix of advertising, sales promotion, personal selling and publicity for communication with its target market.
Social_Risk-concern or uncertainty in the buyer's mind that the purchase of the product under consideration will not be approved of by others. See Risk.
Psychological_D
the advertising of a product at a heavily reduced price, as in 'Was $49.95, now only $35.00', the practice may be illegal under the Trade Practices Act unless the reduction is a genuine one.
see also:
JIT
abbrev. Just-In-Time Inventory System. ...
another definition in the dictionary:
Gross_Profit-the amount left when selling costs and operating expenses are deducted from total revenue, also called Gross Margin.
Directive_Probe-questions posed to prospective buyers to obtain a better understanding of the customer and the customer's business.
Registered_Desi
a form of legal protection against the copying by a competitor of the external appearance of a produ ...
another definition in the dictionary:
Service_Intangi-see Intangibility.
Local_Buy-the buying of media (print, newspapers, television, radio and outdoor advertising) serving a local region only.
Divisibility
the extent to which a new product can be tested in a limited scale purchase. See Adoption Rate Deter ...
another definition in the dictionary:
Single_Niching-a strategy followed by companies which operate in only one market niche. See Market Niche, Multiple Niching.
Loss_Leader_Pri-the pricing of a product at less than cost to attract purchasers to a store so that they will buy additional items at normal prices. See Loss Leader.
One_Level_Chann
a marketing channel in which there is only one intermediary (for example, a retailer) between manufa ...
another definition in the dictionary:
Factor_Analysis-a statistical procedure for trying to discover the basic factors that may underlie and account for the correlations among a larger number of variables. For example, factor analysis might be used to determine and interpret the basic factors underlying some negative attitudes towards the purchase and use of male toiletries and cosmetics.
Proactive_Marke-marketing activites which anticipate competitive action and attempt to forestall it, offensive strategies. See Reactive Marketing Strategies.
Service_Perisha
see Perishability. ...
another definition in the dictionary:
Differentiated_-one of four possible approaches (with concentrated segmentation strategy, market segment expansion strategy and product line expansion strategy) available to a firm in relation to the segment or segments it wishes to target, in a differentiated segmentation approach a firm operates in several or all segments and targets different products to each. See Segmentation Strategies, Concentrated Segmentation Strategy, Market Segment Expansion Strategy, Product Line Expansion Strategy.
Speciality_Reta-retail stores offering limited, specialised lines but carrying a deep assortment within the lines.
