another definition in the dictionary:
Convenience_Goo-a category of consumer goods which are bought frequently, quickly and with a minimum of emotional involvement, the category includes staples, impulse goods and emergency goods. See Consumer Product, Emergency Goods, Impulse Goods, Staples.
Referral_Sellin-selling to customers whose names have been suggested by previous satisfied customers.
Psychological_P
pricing intended to influence the customers' perception of the actual price of a product, two common forms of psychological pricing are odd pricing and prestige pricing. See Odd Pricing, Prestige Pricing.
see also:
Mark_Up
the amount added by a wholesaler or retailer to the cost of a product to determine the selling price ...
another definition in the dictionary:
Selling_Proposi-see Unique Selling Proposition.
Marketing_Depar-a term used to refer to the orientation of an organisation which has established a separate department to look after its marketing activities but which is not totally imbued with the marketing philosophy.
Noise
any influence external to the sender or receiver which distorts the message in the communication pro ...
another definition in the dictionary:
Brand_Label-a label which gives the brand name of the product.
Batchelor_Stage-the first stage of the family life cycle. See Family Life Cycle.
Balance_Sheet_C
a closing technique in which the salesperson assists an indecisive prospect to list on paper the 'ar ...
another definition in the dictionary:
Multichotomous_-a closed-ended question in a marketing research questionnaire in which a respondent must choose one response from two or more possible alternatives. See Dichotomous Question.
Market_Opportun-a newly identified market or product gap within a market which a company can exploit.
Spreadsheet
an accountant's worksheet, electronic spreadsheets consist of a grid of rows of columns enabling spe ...
another definition in the dictionary:
Advance_Austral-a partly government-funded organisation, established in 1979 as Project Australia, formed to promote the sale of Australian-made products.
Limited_Line_St-the decision by a producer to offer a lesser number of product variations than is possible. See Full-Line Strategy.
Sampling_Plan
a scheme outlining the group (or groups) to be surveyed in a marketing research study, how many indi ...
another definition in the dictionary:
Budget_Determin-see Advertising Budget Determination.
Electronic_Shel-see Shelf-Talkers
