another definition in the dictionary:
Department_Stor-a large retail store offering a wide variety of goods in different departments. See Full-Line Department Store, Limited-Line Department Store.
Expected_Value_-see Expected Return Model.
Psychological_S
a consumer's mind set, his or her positive or negative feelings or predispositions towards a particular brand or company. The consumer's mind set is formed by his or her needs, perceptions and attitudes. See Attitudes, Needs, Perception.
see also:
Alternative_Adv
advertising which uses media other than the traditional media, examples of alternative advertising i ...
another definition in the dictionary:
Channel_Levels-see Channel Length.
Buyer_Readiness-the state of preparedness or willingness in which an individual consumer may be in regard to the purchase of a particular product, the stages are commonly listed as awareness, knowledge, liking, preference, conviction and purchase.
Image_Different
as a source of competitive advantage, a company may differentiate itself from its competitors by ima ...
another definition in the dictionary:
Inflation-an economic situation in which rising prices result in a fall in the purchasing value of money.
Response_Elasti-a measure of the degree to which individuals or groups respond to a marketing program.
Protective_Warr
see Warranty, Express Warranty, Implied Warranty, Promotional Warranty. ...
another definition in the dictionary:
Competitive_Env-that part of the company's external environment which consists of other firms vying for patronage of the same market.
Prestige_Produc-items of superior quality, high status merchandise.
Complex_Decisio
in consumer behaviour, buying which is associated with the purchasing of high-involvement products w ...
another definition in the dictionary:
Sales_Potential-an organisation's expected sales of a product in a given market for a specified period, the share of the total market that a firm can reasonably expect to attain in a given time. See Market Potential.
Extensive_Probl-buying situations which require considerable effort because the buyer has had no previous experience with the product or suppliers, also called Extensive Decision Making. See Limited Problem Solving, Routine Problem Solving.
Source_Attracti
in personal selling, the likeability or personableness of the salesperson. ...
another definition in the dictionary:
APN-abbrev. Australian Product Number.
Attributes-see Features.
