another definition in the dictionary:
Consumer_Goods-items purchased by consumers for personal and household use, consumer goods are classified as durables and non-durables. See Convenience Goods, Shopping Goods, Specialty Goods, Unsought Goods.
Sales_Report-a salesperson's detailed record of sales calls and results for a given period, typically, a sales report will include information such as the sales volume per product or product line, the number of existing and new accounts called upon, and the expenses incurred in making the calls. See Call Report.
Public_Relation
the relationship which exists between an organisation and its several publics, efforts to influence this relationship by obtaining favourable publicity.
see also:
Bird_Dogs
individuals, sometimes junior salespeople, who seek out sales leads and prospects for more experienc ...
another definition in the dictionary:
Forward_Buy-the placement of an inventory purchase order earlier than required in order to take advantage of a special price offer, or similar.
Multiple_Packag-the practice of placing several units of a product (chocolate bars, soups, yogurt, etc) in one container when offering them for sale in order to increase total sales, to help introduce a new product or to win consumer acceptance.
Price_Inelastic
buyers' insensitivity to price, when the percentage change in quantity demanded is less than the per ...
another definition in the dictionary:
Differential_Ad-the element or factor in a firm's product or strategy which makes it superior to that of a competitor.
Retail_Mix-the mix of variables, including location, merchandise, communications, price, services, physical attributes and personnel, which form the overall strategic marketing components of retailing.
Product_Variant
see Product Item. ...
another definition in the dictionary:
Geographic_Mark-a distinctive characteristic of the industrial market, the industrial market tends to be more geographically concentrated than the consumer market.
Limited_Line_De-a department store which carries a narrower range of merchandise than a full-line department store, typically, a limited-line department store will be characterised by high-quality merchandise and high prices.
Brand_Switching
the changing of support and conviction for one brand to a competing brand. See Brand Loyalty. ...
another definition in the dictionary:
Profit_Objectiv-setting prices with short-run profits rather than long-term market share in mind.
Disposable_Inco-the balance of a person's income after payment of tax liability. See Discretionary Income.
Forward_Buy
the placement of an inventory purchase order earlier than required in order to take advantage of a s ...
another definition in the dictionary:
Distributor_s_B-a brand owned or controlled by an organisation, the primary economic commitment of which is to distribution rather than production, also called a private brand or a house brand. See Manufacturer's Brand.
Controlled_Allo-see Planned Economy, Command System.
