another definition in the dictionary:
Cannibalisation-the loss of sales of an existing product to a new offering in the product line. See Planned Cannibalisation, Unplanned Cannibalisation.
Percentage_of_S-a method of setting a budget for promotion in which the sum to be expended in a given period is a fixed percentage of the sales income for the previous period.
the various groups in a society which can influence or bring pressure to bear upon a firm's decision making and have an impact upon its marketing performance, these groups include the financial public, media public, government public, citizen action public, local public, general public and international public.
Business_Analys
a stage in the new product development process in which the information gathered in the screening, c ...
another definition in the dictionary:
Mail_Order_Hous-a retailing organisation which uses catalogues rather than a sales force to promote its goods to customers, also called a Catalogue Retailer.
Case_Allowance-discount allowed on products sold to retailers to encourage them to purchase in larger quantities. See Allowances.
Brand_Personali
the feeling that people have about a brand as distinct from what the product can actually do. ...
another definition in the dictionary:
Disaggregated_M-a market in which separate products must be made for each customer because each has different needs, also referred to as Complete Segmentation. See Customised Marketing Mix, Market Atomisation Strategy.
Minor_Points_Cl-a closing technique in which a salesperson attempts to get the buyer to agree to the value or usefulness of various smaller attributes and features of a product so that it will be easier to get a favourable response to the bigger decision - to purchase the product.
Company_Mission
see Corporate Mission. ...
another definition in the dictionary:
Brand_Family-See Family Brand.
Reminder_Advert-advertising aimed at reminding a target market that a product is available as opposed to informing or persuading it, typically associated with products in the mature stage of their life cycle. Also referred to as Retentive Advertising. See Advertising Objectives.
Cluster_Sample
a form of probability sample where respondents are drawn from a random sample of mutually exclusive ...
another definition in the dictionary:
Objectives-specific, measurable outcomes or results that an organisation plans to achieve in a given period.
Average_Revenue-a measure used in price setting, calculated by dividing the total revenue by the number of units sold.
Agent
an intermediary or middleman who facilitates the flow of goods and services from producer to end-use ...
another definition in the dictionary:
Audience_Attent-the degree to which a target consumer is likely to pay attention to an advertisement in a particular media outlet, for example, the audience attention probability of an advertisement for a new shampoo is likely to be greater in a women's magazine than in a daily newspaper.
House_Accounts-see Direct Accounts.