another definition in the dictionary:
SBU-abbrev. Strategic Business Unit.
Reorder_Frequen-see Economic Order Quantity.
Publics
the various groups in a society which can influence or bring pressure to bear upon a firm's decision making and have an impact upon its marketing performance, these groups include the financial public, media public, government public, citizen action public, local public, general public and international public.
see also:
Contract_Law
the body of law relating to contracts. ...
another definition in the dictionary:
Down_Market_Con-consumers who habitually look for, and purchase, low-priced rather than more expensive products. See Up-Market Consumers.
New_Product_Dep-a permanent department within a company responsible for overseeing the development of all new products.
Service_Intangi
see Intangibility. ...
another definition in the dictionary:
Mark_Up_Ratio-the difference between the buying price of an article and its selling price, normally expressed as a percentage of the selling price, that is, if a firm buys a product at $72 and sells it for $90, the mark-up is $18, and the mark-up ratio is 20 per cent, $18 being one-fifth of $90.
Capitalist_Syst-see Free Market System.
Hierarchy_of_Ef
various illustrations of the notion that marketing promotion induces consumers to move in steps from ...
another definition in the dictionary:
Audimeter-a mechanical instrument or device for monitoring television usage and program choice (for ratings surveys, etc), colloquially called a people-meter or black box. See Single Source Data.
Dual_Distributi-a system of marketing channel organisation in which a manufacturer uses two approaches simultaneously to get products to end-users, commonly, one approach is to use marketing intermediaries, while the other is to sell direct to end-users.
Questionnaire_
an instrument used for soliciting responses in a marketing research survey, a list of questions. ...
another definition in the dictionary:
Promotional_Pri-the temporary pricing of goods and services at lower than normal levels for a special promotional effort.
Key_Influence_P-opinion leaders, consultants, experts, etc whose early and enthusiastic endorsement of a new product is sought by salespeople. See Opinion Leader.
