another definition in the dictionary:
Sales_Territory-a method of evaluating sales territory performance in which a model depicting the environmental factors that may have impacted upon it, and upon the salesperson assigned to it, is constructed, the model assists a sales supervisor to better understand the quality of the performance.
Need_Directed_C-one of three broad groups of consumers (with outer-directed consumers and inner-directed consumers) identified in the Stanford Research Instituteís survey of American lifestyles. Need-directed consumers, representing about ten per cent of consumers in the U.S., are motivated by need rather than by choice. See Inner-directed consumers, Outer-directed consumers.
Puffing
the legitimate practice of making obviously exaggerated claims in advertising, eg. 'cleaner than clean'.
see also:
Shelf_Fee
See Slotting Allowance. ...
another definition in the dictionary:
Elasticity_of_D-a measure of the degree to which any change in the price of a product will affect the demand for it. See Inelasticity of Demand.
Reactive_Market-evaluation and control systems in which management finds that marketing performance is not satisfactory and takes corrective action, after-the-fact and steering control are reactive systems. See Proactive Marketing Control Systems, Adaptive Control System, After-the-Fact Control System, Steering Control System.
Carryover_Effec
the rate at which the effectiveness of an advertising campaign diminishes with the passing of time, ...
another definition in the dictionary:
Deflation-a slowing of the economy characterised by falling prices and wages, the reverse of inflation.
Historical_Anal-an approach to sales forecasting in which the past sales results of a similar product are used to predict the likely sales of a similar new product.
Free_Merchandis
a type of trade sales promotion in which resellers are given a certain quantity of merchandise free ...
another definition in the dictionary:
Communicability-the extent to which the benefits of a new product are likely to be noticed and discussed by consumers, a major determinant of the rate of new product adoption.
Package_Modific-making any change to the attributes (shape, colour, size, graphics, lettering, etc.) of a package.
Line_Retrenchme
see Product Line Retrenchment. ...
another definition in the dictionary:
Price_Inelastic-buyers' insensitivity to price, when the percentage change in quantity demanded is less than the percentage change in price, consumers are price-insensitive. See Price Elasticity.
Joint_Demand-a situation in which demand for a product rises and falls with demand for another product with which it is used.
Free_Market
a market place which has minimum direct involvement of government in market decisions. ...
another definition in the dictionary:
Contract_Law-the body of law relating to contracts.
Place_Utility-the value given to a product by virtue of the fact that it is where it is wanted.
