another definition in the dictionary:
Consumer_Behavi-the behaviour of individuals when buying goods and services for their own use or for private consumption.
Special_Rate-see Commodity Rate.
Purchase_Allowa
see Off-Invoice Allowance.
see also:
Business_Analys
a stage in the new product development process in which the information gathered in the screening, c ...
another definition in the dictionary:
Marginal_Profit-the change in the total profit that results from the sale of an additional unit.
Mark_Down_Ratio-the difference between the original selling price of an article and the price to which it is reduced in order to sell it, expressed as a percentage of the reduced price, that is, if a firm sells an article originally priced at $20 for a reduced price of $15, the mark-down is $5 and the mark-down ration is 33.3 per cent, $5 being one third of $15.
Marketing_Syner
the principle in marketing that the whole is greater than the sum of the parts, putting the marketin ...
another definition in the dictionary:
AANA-abbrev. Australian Association of National Advertisers
Computer_Modell-constructing and manipulating computer-based simulations of marketing situations to examine the consequences of alternative courses of action, computer models, often developed from an analysis of historical data, may be used to determine the optimum level of advertising and other promotional expenditure, etc. See Advertising Budget Determination.
Sales_Presentat
a salesperson's persuasive demonstration or display of a product to a prospective buyer in order to ...
another definition in the dictionary:
Product_Line_Ex-adding depth to an existing product line by introducing new products in the same product category, product line extensions give customers greater choice and help to protect the firm from a flanking attack by a competitor. See Product Line, Product Line Depth, Product Line Stretching.
Reusable_Contai-a type of consumer sales promotion in which potential customers are encouraged to buy a particular product because it is packaged in a container that can be used for some other useful purpose when empty.
Homogeneous_Sho
shopping goods perceived by consumers to be essentially the same in quality and attributes, price is ...
another definition in the dictionary:
Break_Even-the point at which total revenue is equal to total cost.
Marketing_Syner-the principle in marketing that the whole is greater than the sum of the parts, putting the marketing mix variables together in a way that achieves maximum effect.
Federation_of_A
an association of Australian commercial radio stations responsible for the control of radio advertis ...
another definition in the dictionary:
Exponential_Smo-a quantitative technique for sales forecasting using historical data weighted to favour the most recent information.
Redemption_Rate-the number of sales promotion coupons converted to purchases expressed as a percentage of the number distributed.
