another definition in the dictionary:
Centralised_Exc-a system for the trading of goods which utilises a central market. See Decentralised Exchange System.
Marketing_Depar-a division within a company with responsibility for the planning and co-ordination of all marketing activities.
Purchasing_Offi
an individual within an organisation responsible for purchasing the goods and services it requires. See Buying Centre.
see also:
Consumer_Resear
marketing research into the requirements, opinions, attitudes, etc. of consumers. ...
another definition in the dictionary:
Production_Good-a classification of industrial goods, goods purchased by industrial firms for use in the manufacture of their finished products. See Industrial Product Classes.
Convenience_Sam-a form of nonprobability sample in which the researcher selects readily available respondents.
Media_Mix
the combination of media types used to carry the advertiser's message. ...
another definition in the dictionary:
Marketing_Imple-the activities involved in putting marketing strategies into action in order to achieve marketing objectives. See Marketing Management.
Celebrity_Endor-see Celebrity Testimonials.
Adversarial_Sho
a consumer whose shopping behaviour is characterised by a determination to get good value at a low p ...
another definition in the dictionary:
Services_Charac-the features of services that distinguish them from tangible products, these are intangibility, variability, inseparability and perishability. See Inseparability, Intangibility, Perishability, Variability.
Process_Materia-a classification of goods bought by organisations for incorporation into a product, the process materials cannot be recognised in the finished product.
Maintenance_Sel
generating sales volume from existing customers. ...
another definition in the dictionary:
Broker-a marketing intermediary or middleman between buyer and seller, an agent. See Agent.
Primary_Data-information that is obtained directly from first-hand sources by means of surveys, observation or experimentation. See Secondary Data.
Retailer_Cooper
a wholesaling operation established by a group of retailers to give themselves a buying advantage. ...
another definition in the dictionary:
Ethics-see Marketing Ethics.
Marketing_Conce-a business orientation or philosophy that holds that organisational success is dependent upon the efficient identification of the needs and wants of target markets and the effective satisfaction of them.
