another definition in the dictionary:
Desk_to_Desk_Di-a form of business-to-business selling in which firms purchase and use computer databases to locate potential customers, typically, the databases are compiled by list brokers and are organised according to business type, sales revenue, number of employees, location and telephone area code.
Gross_Rating_Po-a ratio measuring the value of a media schedule in advertising, calculated by multiplying reach by frequency. See Frequency, Reach.
a direct payment of money offered to the sales force of a reseller by a manufacturer to encourage greater efforts with a particular product or range.
Sales_Office
premises of a organisation used as a base for all or part of the sales team but not for carrying inv ...
another definition in the dictionary:
Brand_Leveragin-broadening a company's product range by introducing additional forms or types of products under a brand name which is already successful in another category. Also called Product Leveraging, Brand Extension and Franchise Extension.
Internal_Data-information recorded and stored by an organisation as it completes it normal transactions and activities.
Heterogeneity
see Variability. ...
another definition in the dictionary:
Primary_Packagi-a product's immediate container or wrapper. See Secondary Packaging, Shipping Packaging.
Distribution_Co-costs associated with the holding of inventory and the shipment of goods to customers.
Advertising_All
a discount given to a retailer by a supplier whose brand or product is featured in the store's newsp ...
another definition in the dictionary:
Recruiting-see Sales Personnel Recruitment.
Market_Share_Pr-marketing decisions and actions taken by a firm to protect its current market share from competitors.
Acceptable_Pric
an expectation in the minds of consumers regarding price levels for a product category, consumers ar ...
another definition in the dictionary:
Sales_Presentat-a salesperson's persuasive demonstration or display of a product to a prospective buyer in order to make a sale.
New_Product_Dep-a permanent department within a company responsible for overseeing the development of all new products.
Follower_Role
see Market Follower. ...
another definition in the dictionary:
Reseller-a middleman, one who buys merchandise to resell it at a profit.
Selling_Concept-the philosophy or orientation of an organisation which emphasises aggressive selling to achieve its objectives, firms characterised by this approach often rely upon pressure selling and manipulative sales techniques to win business.