another definition in the dictionary:
Order_Generatio-advertising, personal selling and sales promotion.
Citizen_Action_-one of the several types of public which may influence an organisation's decision-making, a group within a community which may exert pressure on an organisation to act in a certain way, pressure groups. See Pressure Group, Publics.
Push_Pull_Strat
promotion of a good or service both to end-users and members of the marketing channel to facilitate its flow from producer to final consumer. See Pull Strategy, Push Strategy.
see also:
Australian_Asso
an association representing the interests of large marketing companies in the advertising industry. ...
another definition in the dictionary:
Balance_Sheet_C-a closing technique in which the salesperson assists an indecisive prospect to list on paper the 'arguments for' and 'arguments against' a particular product choice. Also known as the Benjamin Franklin Close. See Close.
Percentage_of_S-a method of setting a budget for promotion in which the sum to be expended in a given period is a fixed percentage of the sales income for the previous period.
Liability
see Product Liability. ...
another definition in the dictionary:
Central_Busines-the region of a city where retail and other businesses are concentrated, with a consequent high volume of traffic.
Promotion_Manag-an individual within an organisation responsible for promotional activities and campaigns.
Monadic_Rating
a method for measuring consumer preferences in which potential purchasers are asked to rate their li ...
another definition in the dictionary:
Blocked_Markets-markets, especially in foreign countries, to which entry permission is refused, or in which it is not possible to compete on reasonable terms.
Lottery-a form of consumer sales promotion in which purchasers are offered to win prizes if their names are drawn from a barrel, a game of chance. Also called a Sweepstake.
Corporate_Image
the identity or perception of itself that an organisation attempts to convey to its publics, usually ...
another definition in the dictionary:
Department_Stor-a large retail store offering a wide variety of goods in different departments. See Full-Line Department Store, Limited-Line Department Store.
Restraint_of_Tr-any action which damages in some way another's opportunity to carry on a business.
Advertising_Bud
decisions pertaining to the amount to be allocated to advertising expenditure in a given period, com ...
another definition in the dictionary:
Business_Portfo-a tool used in business analysis as a means of classifying a firm's products or business units for strategic planning purposes. See Boston Consulting Group Portfolio Analysis Matrix, General Electric Strategic Business Portfolio Planning Grid.
Reactive_Market-marketing activities forced upon an organisation by competitive action, defensive strategies. See Proactive Marketing Strategies.
