another definition in the dictionary:
Indirect_Compet-advertising intended to stimulate purchase of a particular brand at some future time. See Direct Competitive Advertising.
Eye_Pupil_Dilat-a physiological method of objectively pre-testing advertisements in which involuntary eye pupil dilation is used to measure the level of interest shown by a particular consumer.
Push_Strategy
promotion to members of the marketing channel (mainly by means of personal selling) rather than promotion to end-users (mainly by means of advertising, sales promotion and publicity) to facilitate the flow of a good or service from producer to final consumer. See Pull Strategy, Push-Pull Strategy.
see also:
Intangibles
see Services. ...
another definition in the dictionary:
Price_Inelastic-buyers' insensitivity to price, when the percentage change in quantity demanded is less than the percentage change in price, consumers are price-insensitive. See Price Elasticity.
Standard_Test_M-a form of test market in which the company selects a small number of representative cities in which to trial the full marketing mix prior to a new product launch. See Test Marketing.
Product_Line_Ex
adding depth to an existing product line by introducing new products in the same product category, p ...
another definition in the dictionary:
Product_Failure-a product that does not meet management expectations in the marketplace.
Halo_Effect-the transfer of goodwill from one product in a company's line to another, the attribution, by association, of the qualities of one item to others in the group.
Aversive_Factor
qualities about people that turn others against them and may prevent the development of successful w ...
another definition in the dictionary:
Prestige_Pricin-a pricing strategy in which prices are set at a high level, recognising that lower prices will inhibit sales rather than encourage them and that buyers will associate a high price for the product with superior quality, also called Image Pricing. See Psychological Pricing.
Prestige_Produc-items of superior quality, high status merchandise.
Above_the_Line_
advertising which employs one of five main media - the press, television, radio, cinema and posters. ...
another definition in the dictionary:
Multiple_Market-more than one distribution channel serving either a single market or different target markets. See Multi-Channel Marketing System.
Standardised_Ma-a strategy employed by a multinational company in attempting to use one marketing mix to sell its products world-wide, the approach minimises cost but may result in a smaller market than would be possible with a unique marketing program for each country. See Customised Marketing Mix.
Consumer_Sales_
excluding advertising, personal selling and publicity - intended to motivate potential purchasers of ...
another definition in the dictionary:
AARDS-abbrev. Australian Advertising Rate and Data Service.
Growth_Strategi-the means by which an organisation plans to achieve its objective to grow in volume and turnover. Four broad growth strategies are available - market penetration, product development, market development and diversification.
