Marketing Dictionary

another definition in the dictionary:

Negotiated_Pric-a price agreed upon for the supply of goods or services by both buyer and seller.

Corporate_Image-the identity or perception of itself that an organisation attempts to convey to its publics, usually through corporate advertising. See Corporate Advertising, Corporate Image Advertising.

Pyramid_Selling

a selling system, now illegal in Australia, in which members of a sales organisation derive their earnings by selling to newly introduced members of the distribution network (who pay a fee to enter) rather than to end-users.



see also:

Retail_Image
the perception that consumers have of a particular store and of the experience of shopping there. ...

another definition in the dictionary:

Batchelor_Stage-the first stage of the family life cycle. See Family Life Cycle.

Reflective_Prob-neutral statements of the salesperson reaffirming or repeating a customer's comment in order to stimulate the customer to provide more information.

Public_Relation
the relationship which exists between an organisation and its several publics, efforts to influence ...

another definition in the dictionary:

Market_Opportun-a newly identified market or product gap within a market which a company can exploit.

Acid_Test_Ratio-one of three ratios commonly used to evaluate a firm's liquidity, calculated by dividing cash by current liabilities. See Current Ratio, Quick Ratio.

Audiotext
a relatively new, alternative promotional medium in which an advertiser's recorded message is reache ...

another definition in the dictionary:

Dogs-a product classification used in the Boston Consulting Portfolio Analysis Matrix, dogs are products with a relatively low market share in a slow-growth market. See Boston Consulting Group Portfolio Analysis Matrix, Cash Cows, Question Marks, Stars.

Average_Variabl-a measure of cost control, calculated by dividing the total variable cost of the goods produced by the number of units sold.

Market_Entry_Ba
any circumstance or feature of a market which inhibits or deters a firm from entering it, the greate ...

another definition in the dictionary:

Market_Based_Ma-a marketing structure of an organisation in which staff specialists have responsibility for particular markets (rather than for particular products of the organisation), an appropriate structure when the needs of each market served by the firm differ widely. See Market Segmentation Organisation, Product-Based Marketing Organisation.

Quick_Ratio-one of three financial ratios commonly used to evaluate a firm's liquidity, calculated by dividing current assets less stock on hand by current liabilities. See Acid-Test Ratio, Current Ratio.

Curve_Fitting
a method of analysing associative data in which a number of possible curve shapes - straight lines, ...

another definition in the dictionary:

Contract_Law-the body of law relating to contracts.

Free_Market-a market place which has minimum direct involvement of government in market decisions.


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