another definition in the dictionary:
Advertising_Pla-the steps or stages taken in planning an advertising campaign, the steps include identifying the target market, establishing the advertising objectives, developing the advertising budget, developing the advertising strategies, selecting the appropriate media, and evaluating the advertising effectiveness.
Organisational_-the way in which a firm has arranged its lines of authority and communication, and allocated duties and responsibilities, the structure may be of a divisional, geographic or functional kind or some combination of these. See Functional Organisation, Geographic Organisation, Line Organisation, Product Organisation.
Qangos
acronym for Quasi-autonomous Non-government Agencies.
see also:
Direct_Selling
selling directly to end-users by means of a sales force. See Direct Marketing. ...
another definition in the dictionary:
Market_Segmenta-the organisation of a firm's marketing activities so that a separate division is responsible for each of its major market segments. See Organisational Structure.
Fixed_Sum_Per_U-an approach to promotional budget setting in which the total to be spent in a given period is the sum of a certain set amount allocated to each item produced.
Audience_Tune_O
a phenomenon which occurs when relatively large groups of a radio or TV audience drop concentration, ...
another definition in the dictionary:
Sales_Response_-a measure of the likely level of sales in a given period at different levels of expenditure on any of the major marketing mix variables.
Body_Copy-the desriptive paragraphs in a print advertisement (as opposed to the headlines.
Predatory_Prici
a pricing practice by which a company hopes to inhibit or eliminate competition by charging lower th ...
another definition in the dictionary:
Distribution_Ch-see Marketing Channels.
Free_In_The_Mai-a type of sales promotion in which consumers are offered a gift which is sent to them by post in return for proof of purchase of the product.
Non_Durable_Goo
see Consumer Non-Durables ...
another definition in the dictionary:
Probability_Sam-a sample in which each individual within a total population has a known chance of being chosen.
Inventory_Carry-see Holding Costs.
Advertising_All
see Advertising Budget. ...
another definition in the dictionary:
Lexicographic_M-a model used in the study of consumer decision processes to evaluate alternatives, the idea that if two products are equal on the most important attribute, the consumer moves to the next most important, and, if still equal, to the next most important, etc. Thus, the purchase decision is made when one of the brands possesses more of an attribute, looked at in order of importance, than its rival. Other models of brand evaluation include the expectancy-value model, ideal brand model, conjunctive model, disjunctive model, lexigraphic model and determinance model.
Coupon-a popular form of sales promotion, distributed on the package of the product, by direct mail, or in newspaper and magazine advertisements, the consumer is usually offered 'cents-off' the next purchase upon presentation of the coupon.
