Marketing Dictionary

another definition in the dictionary:

Off_Premise_Buy-buying that is done by wholesalers and retailers through buying offices located overseas or in distant locations.

Common_Market-a group of geographically associated countries limiting trade barriers among member nations and applying common tariffs to products from non-members, also known as regional trading blocks. See European Common Market.

Qualified_Avail

the individuals and organisations in a particular market who are interested in a product, can afford it, and who are not prevented from purchasing by any access barrier or legal restriction.



see also:

Buyer_Readiness
the state of preparedness or willingness in which an individual consumer may be in regard to the pur ...

another definition in the dictionary:

Services_Sellin-the selling of intangible products.

Inflation-an economic situation in which rising prices result in a fall in the purchasing value of money.

Missionary_Sell
selling in which the salesperson's role is to inform an individual with the power to influence other ...

another definition in the dictionary:

People_Based_Se-services in which people, rather than equipment or machinery, play the major role in delivery, for example, people play the major role in the delivery of financial planning services. See Equipment-Based Services.

Goodwill-the difference between the value of a business as a going concern and the sum of the value of its assets if taken separately.

Service_Managem
the equivalent of a product management system for service organisations. ...

another definition in the dictionary:

FAS-abbrev. Free-alongside-Ship (at port of export).

Profit_and_Loss-an accounting statement showing income, expenditure and profit over a given period.

Comparative_Adv
advertising in which a firm names a competitor's product and compares it with its own, also called C ...

another definition in the dictionary:

Administered_Ve-a co-ordinated system of distribution channel organisation in which the flow of products from producer to end-user is controlled by the power and size of one member of the channel system rather than by common ownership or contractual ties. See Contractual Vertical Marketing System, Conventional Marketing System, Corporate Vertical Marketing System, Vertical Marketing System.

Demographic_Cha-variables within a nation's population, such as age, gender, income level, marital status, ethnic origin and education level.

Convergent_Dive
Disversification into related businesses. See Concentric Diversification, Divergent Acquisition, Div ...

another definition in the dictionary:

Downside_Elasti-a term used in reference to the sensitivity of consumers to a decrease in the price of a particular product, downside elasticity means that the demand for the product increases significantly as the price falls. See Downside Inelasticity, Upside Elasticity, Downside Elasticity.

Question_Marks-a classification of products or strategic business units used in the Boston Consulting Group Product Portfolio Analysis. Question Marks are products characterised by low market share in a high growth market, also called Problem Children.


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