another definition in the dictionary:
Product_Manager-an individual given responsibility for the planning and co-ordinating of a firm's marketing activities related to a single product, product line or market.
PDM-abbrev. Physical Distribution Management, Product-Differentiated Marketing.
Qualifying_the_
asking questions to discover whether a prospective buyer has a need for the product, can afford it, and has the authority to buy.
see also:
In_Home_Shoppin
see Home Shopping. ...
another definition in the dictionary:
Carryover_Effec-the rate at which the effectiveness of an advertising campaign diminishes with the passing of time, for example, an advertising campaign this month may have a carryover effect of .50 next month.
Product_Line_Ma-see Category Manager.
Simulated_Store
a form of pre-testing of new product introductions prior to full-scale commercialisation, to study t ...
another definition in the dictionary:
Inert_Set-brands that a buyer is aware of when considering a purchase but has no interest in. See Evoked Set, Inept Set.
Multiple_Unit_P-offering a lower price per unit for the purchase of two or more products of the same type when bought together than when units are bought singly.
Megamarketing
a term coined by U.S. marketing academic, Philip Kotler, to describe the type of marketing activity ...
another definition in the dictionary:
Continuous_Mark-on-going marketing research (as opposed to that conducted for a specific purpose.) See Ad Hoc Marketing Research.
Reinforcement_A
advertising intended to reassure purchasers, to tell them that they have done the right thing in buy ...
another definition in the dictionary:
General_Public-all of the people in the society in which a firm operates, within the general public there may be some who view its actions favourably and some who view them unfavourably. See Publics.
Multiple_Public-a term used in non-profit marketing in reference to the fact that non-profit organisations must market themselves to their donors as well as to their clients, each target requires a different marketing approach.
ADvertising_to_
the measure of the proportion of advertising space to editorial matter in a newspaper or magazine. ...
another definition in the dictionary:
Corporate_Spons-a form of below-the-line advertising in which a corporation offers funding to a group, association, sporting body, etc. in return for a range of promotional opportunities. See Below-the-Line Advertising.
Direct_Marketin-a distribution channel in which no intermediaries are used, a manufacturer sells direct to an end-user, also called a Zero Level Channel. See Channel Length.
