another definition in the dictionary:
Per_Diem_Expens-the payment of travel and accommodation expenses to a salesperson at a fixed daily rate.
Divest_Strategy-a planned decision to get out of a particular business or product line, to sell off.
marketing research which is not generally quantifiable, research which seeks insights into a marketing situation but which does not require statistical accuracy. Qualitative research techniques include focus groups, depth interviews and projection techniques such as free associations, psychodrawing and psychodrama. See Quantitative Marketing Research.
European_Econom
a group of European nations acting as a trading block, limiting trade barriers among members and app ...
another definition in the dictionary:
Competitive_Pos-an organisation's ranking in its industry by size and business strength, hypothetically, each competitor may be classified as a market leader, market challenger, market follower, or market nicher, according to the market share it holds.
Captive_Product-a product made specifically to be used with another, such as a refill with a ball-point pen, a blade with a razor, a battery with a torch, etc.
Sales_Effect_of
the effectiveness of an advertisement or advertising campaign in boosting sales of a product, genera ...
another definition in the dictionary:
Market_Nicher-a company whose products serve segments too small to be of interest to firms with larger shares of the market, also called market specialists, threshold firms or foothold firms. See Market Challenger, Market Follower, Market Leader.
Shipping_Packag-outer packaging (cartons, for example) in which products are packed for storage and transport. See Primary Packaging, Secondary Packaging.
Consultative_Se
an approach to personal selling emphasising the role of the salesperson as consultant, the salespers ...
another definition in the dictionary:
Ego_Drive-the need of one individual to persuade another to a particular point of view and feel satisfaction in having done so.
Industrial_Good-goods and services purchased by industrial buyers for use in the production of their own goods and services or in the conduct of their business, industrial goods can be broadly classified as equipment, raw materials and services. See Industrial Product Classes.
Sales_Analysis
the break-down of sales figures by region, product, customer, market, etc. for a given period as a c ...
another definition in the dictionary:
Marketing_Organ-the structure of the marketing function within the organisation, the two most commonly used approaches to organising the marketing effort are a product-based organisation and a market-based organisation. See Market-Based Marketing Organisation, Product-Based Marketing Organisation.
Capital_Items-long-lived business assets (buildings, plant and equipment, etc) of a firm.
National_Market
a marketing manager with the responsibility for the nation-wide operations of a marketing division. ...
another definition in the dictionary:
Business_Cycles-historical patterns of prevailing economic conditions - prosperity, recession, depression and recovery.
Multiple_Exchan-a term used in non-profit marketing in reference to the fact that non-profit organisations must deal with donors in receiving funds and with their clients in allocating them.