another definition in the dictionary:
Marketing_Expen-a marketing control measure used to determine whether the cost of the marketing activities engaged in to produce the level of sales in a given period was excessive, total marketing expenses are expressed as a percentage of total sales revenue.
Evaluative_Crit-features of a supplier, product, etc. considered by a buyer when choosing between alternatives, evaluative criteria may be objective or subjective.
Qualitative_Obj
objectives which cannot be expressed in quantifiable terms, for example, a salesperson might set as an objective in a specific period the acquisition of certain product knowledge, or the forming of a close business relationship with the buyer from a major account. See Quantitative Objectives.
see also:
Product_Line_Ma
see Category Manager. ...
another definition in the dictionary:
New_To_The_Worl-products which serve a purpose for which no product has previously existed. See New Products.
CIF_Pricing-see Cost-Insurance-Freight Pricing.
Competitive_Sco
the breadth or narrowness of an organisation's focus as measured horizontally by the range of indust ...
another definition in the dictionary:
Reorder_Frequen-see Economic Order Quantity.
Marginal_Analys-the determination of the change in total revenue and total cost that results from the sale of one more unit.
Legal_and_Polit
factors in government, the law and the regulatory system which affect the way an organisation operat ...
another definition in the dictionary:
NQT-abbrev. New Qualitative Technologies
Sales_Resistanc-anything the prospective buyer says or does to prevent or delay the salesperson from closing the sale. See Objections.
Push_Money
a direct payment of money offered to the sales force of a reseller by a manufacturer to encourage gr ...
another definition in the dictionary:
Premiums-a type of sales promotion in which merchandise is given free or at a reduced price to purchasers of products or visitors to a store.
Export_Import_A-an independent marketing intermediary bringing together buyers and sellers from different countries and taking a commission on sales.
Cooling_Off_Per
a short period of time, usually a few days, in which purchasers of a product may void a sale contrac ...
another definition in the dictionary:
Advertising_Eff-the degree to which the objectives of an advertisement or advertising campaign have been achieved, the effectiveness is commonly gauged by measuring the effect on sales, brand awareness, brand preference, etc. See Communication Effect of Advertising, Sales Effect of Advertising.
Monitoring_Time-part of the non-monetary price a consumer pays for a product, the time it takes individual to work out that a particular product item needs to be replenished. See Non-Monetary Price, Time Prices.
