another definition in the dictionary:
Keep_Out_Pricin-a pricing practice, common in oligopolistic market situations, in which the large companies maintain very low prices to discourage smaller competitors and thus protect their own market shares. See Umbrella Pricing.
Brand_Image-the feelings, moods, emotions and connotations evoked by a brand.
Quality_Control
measures taken by organisations to ensure that all legal requirements, and consumer expectations, of their products are met, good product performance, achieved by efficient quality control, helps to ensure that consumers will become repeat purchasers.
see also:
Free_Form_Prese
a selling approach which does not rely upon any set formula or method. See Formula Approach. ...
another definition in the dictionary:
Image_Different-as a source of competitive advantage, a company may differentiate itself from its competitors by image, the particular image or 'personality' it acquires is created by its logo and other symbols, its advertising, its atmosphere, its events and personalities. Other sources of differentiation for competitive advantage include product differentiation, services differentiation, and personnel differentiation.
Communication_P-the process by which a message, encoded by a sender, is transmitted through a medium to a receiver, who encodes the message and provides feedback.
Retentive_Adver
see Reminder Advertising. ...
another definition in the dictionary:
Brand_Monopoly-a circumstance in which a particular brand dominates a market.
Leads-see Sales Leads.
Short_Term_Prof
a pricing objective in which a firm aims to make as much profit as possible as quickly as possible, ...
another definition in the dictionary:
Central_Busines-the region of a city where retail and other businesses are concentrated, with a consequent high volume of traffic.
Global_Brands-brands sold to world markets with essentially the same promotion.
Distribution_St
see Place Strategy. ...
another definition in the dictionary:
Growth_Rate-see Market Growth Rate.
Samples-products distributed free of charge to prospective buyers to promote future purchases.
Directive_Probe
questions posed to prospective buyers to obtain a better understanding of the customer and the custo ...
another definition in the dictionary:
Corporate_Strat-see Strategic Planning.
Multi_Channel_M-a system in which a producer uses more that one channel of distribution, commonly, producers who use multichannel marketing systems operate their own retail stores as well as sell through other wholesalers and retailers. Multichannel retailers are also called Merchandising Conglomerates.
