another definition in the dictionary:
On_Pack_Premium-a common form of consumer sales promotion in which a gift is banded to the package of another product to encourage its purchase. See Premiums, In-Pack Premium, Near-Pack Premium, With-Pack Premium.
Promotional_Pri-the temporary pricing of goods and services at lower than normal levels for a special promotional effort.
Quality_Creep
a phenomenon which, in a counter-productive way, impels a manufacturer to enhance a product over time, increasing its price and thereby diminishing its appeal to the market segment for which it was originally intended.
see also:
Ceiling_Price
see Price Ceiling. ...
another definition in the dictionary:
Informative_Adv-advertising intended to inform rather than to persuade or remind.
Price_Ceiling-A price, usually imposed by law, above which market prices are not permitted to rise, also called a Ceiling Price. See Price Floor.
Communication_P
the process by which a message, encoded by a sender, is transmitted through a medium to a receiver, ...
another definition in the dictionary:
Corporate_Spons-a form of below-the-line advertising in which a corporation offers funding to a group, association, sporting body, etc. in return for a range of promotional opportunities. See Below-the-Line Advertising.
Buyer-the individual who handles the actual purchase in a buying decision, a purchasing officer. See Buying Centre.
Cash_Flow
the money required by a company to meet expenses in a given period. ...
another definition in the dictionary:
Niche_Marketing-see Concentrated Marketing
Grey_Market-the importing of particular goods by firms which have not been appointed by the manufacturer as official distributors of the product, a term also used to describe the 'over 60s' market for various goods and services of interest to this age group.
Labelling
activities associated with the design and content of the wording on a product or package which ident ...
another definition in the dictionary:
Product_Line_Br-a brand name applied to several products within a product line. See Product Line, Individual Brand Name, Family Brand, Corporate Branding.
Packaging-the materials (glass, aluminium, cardboard, etc) originally intended merely to contain and protect a product, in recent years the role of packaging has been broadened so that, in addition to containment and protection, its purpose is to attract attention, provide additional product information, and assist in promotion.
Customer_Panels
see Focus Group. ...
another definition in the dictionary:
Line_Organisati-an organisational structure in which authority moves down in a line from the chief executive, typically, there are no specialists or advisors, the chief executive having complete authority over decision making. See Organisational Structure.
Sales_Volume-the total revenue produced or the total number of units of a product sold in a given period.
