another definition in the dictionary:
International_M-marketing actvities intended to facilitate the exchange or transfer of goods between nations.
Service_Heterog-see Variability.
Quality_Modific
any change made to the quality of a product.
see also:
Specialty_Adver
an advertiser's message printed on small items such as diaries, note-pads and key-rings, usually to ...
another definition in the dictionary:
Kickback-a bribe or illegal payment offered to an organisational buyer in order to obtain the business, commonly, the kickback is a percentage of the salesperson's commission on the sale or an item of merchandise.
Price_Gouging-a monopolistic pricing technique in which the seller takes advantage of the lack of competition by charging unusually high prices relative to a product's cost.
Marketing_Mix__
product, price, promotion and place (distribution) - that the firm blends to produce the desired mar ...
another definition in the dictionary:
European_Econom-a group of European nations acting as a trading block, limiting trade barriers among members and applying common tariffs to products from non-members.
Citizen_Action_-one of the several types of public which may influence an organisation's decision-making, a group within a community which may exert pressure on an organisation to act in a certain way, pressure groups. See Pressure Group, Publics.
Depth_Interview
a qualitative marketing research approach in which interviews are conducted by a trained moderator w ...
another definition in the dictionary:
Better_Mousetra-the mistaken notion that if a company produces a technically better product than its competitors it will be more successful in the marketplace.
Primary_Data-information that is obtained directly from first-hand sources by means of surveys, observation or experimentation. See Secondary Data.
Face_to_Face_Se
selling situations in which salesperson and buyer meet together (rather than use telephone or mail, ...
another definition in the dictionary:
Source_Objectio-an objection by a prospective buyer levelled against the firm represented by the salesperson.
Sales_Tasks-the job activities carried out by salespeople, these may include direct selling tasks (making product presentations to prospective buyers, etc), indirect selling tasks (mailing sales literature to new and prospective accounts, etc) and non-selling tasks (attending sales meetings, writing call reports, etc).
Conglomerate_Di
a growth strategy in which a company seeks to develop by adding totally unrelated products and marke ...
another definition in the dictionary:
Product_Knowled-detailed knowledge of a product's features and benefits required by a salesperson to persuade a prospect to purchase.
Psychodrawing-a nonverbal, qualitative marketing research technique in which respondents use colours, shapes, symbols, etc. to express their feelings about certain products or brands. See Qualitative Marketing Research.
