another definition in the dictionary:
Account_Executi-see Account Manager.
Sales_Analysis-the break-down of sales figures by region, product, customer, market, etc. for a given period as a control measure.
Quantitative_Ma
marketing research that can be quantified, the collection of data that can be expressed in numerical terms.
see also:
Informational_L
a label which carries information including use instructions, precaustions and warnings, etc. See La ...
another definition in the dictionary:
Non_probability-a sample in which the chance of an individual within the total population being chosen is not known.
Market_Challeng-a company holding a major market share and competing vigorously with the market leader for outright leadership. See Market Follower, Market Leader, Market Nicher.
Price_Wars
a conflict situation likely to occur in industries where products cannot be greatly differentiated, ...
another definition in the dictionary:
Mark_Up-the amount added by a wholesaler or retailer to the cost of a product to determine the selling price to the customer.
Foothold_Firm-see Market Nicher.
Lagged_Response
a delayed response by consumers to an advertising campaign, measuring the effect of a campaign which ...
another definition in the dictionary:
Profit_Sharing-a compensation system in which employees are awarded a share of the company's profits to encourage increased productivity.
Quota_Sample-a nonprobability sample, chosen without regard to location, representativeness, etc. from individuals who meet certain specified criteria.
Sales_Administr
a marketing control measure used to determine whether the amount spent on sales administration in a ...
another definition in the dictionary:
Non_Price_Compe-competition in which an element other than price (eg: prestige, convenience, taste etc) is the major means of differentiating the product of one company from that of a rival. See Competitors, Price Competition.
Need_Objection-an objection by a prospective buyer that they have no need for the product offered by a salesperson. See Objections.
Spot_Buy
in advertising, the buying of media time in a few selected markets only. ...
another definition in the dictionary:
Singles_Market-a market segment, regarded as both a lifestyle and a demographic category, which includes widowed and divorced people as well as 'never-been-married' singles.
Selling_In-the process of educating the salesforce and distributors to sell a new product as part of the preparation for its launch, the development of sales kits, briefings on the target market and competition, and outlining the organisation's plans to create consumer demand may be involved. See Commercialisation, New Product Development.
