another definition in the dictionary:
Audimeter-an electronic device to record which particular television channel is tuned to by a household, marketing research firms use audimeters attached to a sample of TV sets to measure national exposure to TV advertisements, commonly referred to as a 'peoplemeter' or 'black box'. See Advertising Effectiveness.
FABS-acronym for Features and Benefits Selling.
Quantitative_Ob
objectives which can be expressed in specific numerical terms, for example, a salesperson might set as an objective for his or her territory 'to increase sales revenue of Product X by 10% in 1991'.
see also:
GE_Matrix
see General Electric Strategic Business Portfolio Planning Grid. ...
another definition in the dictionary:
Image_Utility-the value given to a product by virtue of the fact that it brings satisfaction to the user in creating prestige and esteem. See Utility.
SBU-abbrev. Strategic Business Unit.
Business_Streng
a measure of the ability a firm has to compete successfully in a particular market. ...
another definition in the dictionary:
Sales_Analysis-the break-down of sales figures by region, product, customer, market, etc. for a given period as a control measure.
Organisational_-the sum of all industrial, institutional, reseller and government markets whose buyers purchase products for use in making other products, for resale, or in the operation of their businesses.
ADvertising_to_
the measure of the proportion of advertising space to editorial matter in a newspaper or magazine. ...
another definition in the dictionary:
Return_on_Asset-a measure of a firm's profitability, after-tax profit expressed as a percentage of assets used to make it.
Economic_Utilit-the ability of a good or service to satisfy a customer's needs or wants, the five kinds of economic utility are form utility, time utility, place utility, information utility and possession utility.
Brand_Protectio
legislation forbidding other firms from using a company's registered brand names or brand marks with ...
another definition in the dictionary:
Open_Promotion-a sales promotion which is advertised widely and available to all who wish to enter. See Closed Promotion.
Budget_Determin-see Advertising Budget Determination.
Celebrity_Endor
see Celebrity Testimonials. ...
another definition in the dictionary:
Form_Utility-the value given to a product by virtue of the fact that the materials and components which comprise it have been combined to make the finished product. See Utility.
Prospecting_Pla-a systematic approach to finding new customers involving the setting aside of time after allowing for calls on existing customers specifically for prospecting.
