Marketing Dictionary

another definition in the dictionary:

Sales_Engineer-a salesperson hired primarily for engineering knowledge or strong technical skills.

Encouragement_P-question posed by salespeople to get additional information from a prospective buyer.

Quick_Ratio

one of three financial ratios commonly used to evaluate a firm's liquidity, calculated by dividing current assets less stock on hand by current liabilities. See Acid-Test Ratio, Current Ratio.



see also:

Countertrade
a system of international trade based on bartering, such transactions may or may not involve cash pa ...

another definition in the dictionary:

AIM-abbrev. Australian Institute of Management.

Sales_Quota-the expected level of sales for a territory in a given period, a sales quota is the expression of a territory's volume and profit objectives.

Intangible_Prod
see Actual Product. ...

another definition in the dictionary:

Product_Line_Mo-a strategy in which items in a product line are modified to suit modern styling and tastes and re-launched. See Product Line.

Customer_Orient-a management philosophy or state-of-mind in which it is recognised that the effective and efficient satisfaction of customer needs and wants provides the surest means of achieving the organisation's own goals.

Hedonists
who habitually seek pleasurable experiences, individuals who, by nature, seek products which provid ...

another definition in the dictionary:

Greeters-a mid-nineteenth century term for a salesperson, greeters, representing manufacturers and wholesalers, met retailers in hotel lobbies as they arrived on buying visits.

Advertising_Imp-see Impact.

Standard_Produc
categories into which products are grouped using formal systems such as the Australian Standard Indu ...

another definition in the dictionary:

Booz,_Allen_and-a U.S. based marketing consulting firm, especially recognised for its studies of failure rates in new product introductions.

Premiums-a type of sales promotion in which merchandise is given free or at a reduced price to purchasers of products or visitors to a store.

Marketing_Depar
a term used to refer to the orientation of an organisation which has established a separate departme ...

another definition in the dictionary:

Heterogeneity-see Variability.

Psychodrawing-a nonverbal, qualitative marketing research technique in which respondents use colours, shapes, symbols, etc. to express their feelings about certain products or brands. See Qualitative Marketing Research.


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