another definition in the dictionary:
Pull_Strategy-promotion to end-users (mainly by means of advertising, sales promotion and publicity) rather than to members of the marketing channel (mainly by personal selling) to facilitate the flow of a good or service from producer to final consumer. See Push Strategy, Push-Pull Strategy.
ror-a measure of the extent to which the chosen sample in a marketing research study can be expected to represent the total population on the characteristics being studied.
Quota
any restriction imposed by law on the quantity of a product which can be produced or imported, a form of protectionism. See Protectionism, Sales Quota.
see also:
Marketing_Ethic
the standards or moral principles governing the marketing profession. ...
another definition in the dictionary:
Black_Box-a colloquial term for an electronic TV audience measurement system, an audiometer, a 'people-meter'.
Brand_Preferenc-the stage of brand loyalty at which a buyer will select a particular brand but will choose a competitor's brand if the preferred brand is unavailable. See Brand Insistence, Brand Recognition.
Just_In_Time_Pu
see Just-In-Time Inventory System. ...
another definition in the dictionary:
Geographic_Depl-the deployment of a sales team on a regional or district basis as opposed to a product-type or customer-type basis.
Non_probability-a sample in which the chance of an individual within the total population being chosen is not known.
In_Home_Shoppin
see Home Shopping. ...
another definition in the dictionary:
Logo-a distinctive mark, sign or symbol, or a graphic version of a company's name, used to identify and promote its product.
Persuasive_Adve-advertising intended to persuade (rather than to inform or remind).
Geographic_Pric
see Geographical Pricing. ...
another definition in the dictionary:
Sales_Calls-the visits salespeople make to a buyer's premises in order to sell their companies' products.
Fast_Moving_Con-a term used in reference to frequently purchased consumer goods, such as foodstuffs, toiletries, etc.
Paretopoly
a market situation in which there are a few large sellers and many smaller ones. ...
another definition in the dictionary:
Money_Based_Com-other organisations offering products on which a company's potential customers might spend their money. See Competitors, Product-Based Competitors.
Black_Box-a colloquial term for an electronic TV audience measurement system, an audiometer, a 'people-meter'.
