Marketing Dictionary

another definition in the dictionary:

Sale_of_Goods_A-various state legislation aimed at safeguarding consumers by ensuring that goods offered for sale are of reasonable quality and fit for their intended purpose.

Quota_Sample

a nonprobability sample, chosen without regard to location, representativeness, etc. from individuals who meet certain specified criteria.



see also:

Physical_Distri
the management and control of the activities involved in the storage, handling and movement of goods ...

another definition in the dictionary:

Retail_Advertis-advertising by retailers direct to consumers.

Place_Marketing-marketing activity intended to promote an awareness, and favourable opinion, of a particular place or region.

Odd_Even_Pricin
see Odd Pricing. ...

another definition in the dictionary:

Above_the_Line_-advertising which employs one of five main media - the press, television, radio, cinema and posters. See Below-the-Line Advertising.

Self_Liquidator-a form of consumer sales promotion in which money and proof of purchase of a product (package tops, labels, etc) are traded in for an item of merchandise, usually sold below normal retail price, also called a self-liquidating premium.

Employee_Public
the part of a company's public consisting of its employees. See Publics. ...

another definition in the dictionary:

Promotion_Mix-the range of means available to an organisation for communication with its target market - advertising, sales promotion, personal selling, publicity and public relations.

Psychological_R-see Risk, Emotional Risk.

Scanner_Systems
electronic equipment which allows product bar codes to be read, the information recorded by the scan ...

another definition in the dictionary:

Atmospherics-the combination of store decor, physical characteristics and amenities provided by a retailer to develop a particular image and attract customers.

Spotter-a person who receives a fee for providing a salesperson with leads to prospects to whom sales are made.

Marketing_Datab
data brought into an organisation through marketing research projects or a marketing information sys ...

another definition in the dictionary:

Countermarketin-marketing activity intended to abolish interest in, and demand for, a product.

Economic_Utilit-the ability of a good or service to satisfy a customer's needs or wants, the five kinds of economic utility are form utility, time utility, place utility, information utility and possession utility.


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