another definition in the dictionary:
Promotional_Par-an alliance between a manufacturer of a product and another company for the purposes of promotion, for example, Coca-Cola Co. may form a promotional partnership with 20th Century Fox Film Corp., agreeing to pay that company to display the soft drink prominently in a forthcoming feature film. See Movie Tie-Ins, Entertainment Marketing.
Allowances-amounts deducted from an invoice in return for prompt payment, large quantity purchase, special promotions etc of goods and services supplied. See Discount.
RDC
abbrev. Regional Distribution Centre.
see also:
Franchise_Exten
see Brand Extension. ...
another definition in the dictionary:
Image_Persisten-the idea that images may persist long after an organisation has changed, for example, one government instrumentality's services might be highly regarded in the public mind even though its programs have deteriorated, while another's might still be poorly regarded long after they have been improved.
Reference_Group-all of those whose influence plays some part in the buying behaviour of consumers. See Aspirational Reference Group, Contactual Reference Group.
Retail_Image
the perception that consumers have of a particular store and of the experience of shopping there. ...
another definition in the dictionary:
Catalogue_Showr-see Catalogue Retailer.
R_and_D-abbrev. Research and Development.
Population
in marketing research, the total group that a researcher wishes to study, also called the Universe. ...
another definition in the dictionary:
Sales_Orientati-see Selling Concept.
Market_Opportun
the matching of an identified market opportunity to an organisation's objectives and resources. ...
another definition in the dictionary:
Open_Promotion-a sales promotion which is advertised widely and available to all who wish to enter. See Closed Promotion.
Non_Packaged_Go-a sub-category of consumer non-durables, for example, petrol is a non-packaged consumer non-durable good. See Consumer Non-Durables, Packaged Goods.
Recall_Tests
a means of evaluating the effectiveness of a company's recent advertising by asking respondents to b ...
another definition in the dictionary:
Green_Marketing-the marketing of 'environmentally friendly' products, marketing which takes into account environmental issues such as wastefulness of the earth's resources, pollution, the release of toxins into the atmosphere, etc.
Relative_Market-the size of a company's share of the market compared to that of competitors.
