another definition in the dictionary:
Enterprise_Comp-firms of similar type vying for a consumer's business. See Competitors.
Customer_Relati-a division of an organisation with responsibility for ensuring that customers are satisfied with the goods or services they have purchased and with the way the organisation has served them.
ROAM
abbrev. Return on Assets Managed.
see also:
Corporate_Missi
the answer to the question 'What business are we in?', the corporate mission statement, with a broad ...
another definition in the dictionary:
Forward_Buy-the placement of an inventory purchase order earlier than required in order to take advantage of a special price offer, or similar.
Rollout-the launch of a new product on a region by region basis as opposed to a national introduction, the rollout is intended to minimise the risk and to reduce the investment in production and marketing. See National Introduction, New Product Development.
Merchandise_All
of their products. ...
another definition in the dictionary:
Cooling_Off_Per-a short period of time, usually a few days, in which purchasers of a product may void a sale contract if they change their minds about purchasing the goods offered.
Contactual_Refe-a group with which an individual has contact and which influences the individual's purchase decisions. See Aspirational Group, Dissociative Reference Group, Membership Group, Reference Groups.
Chlorofluorocar
chemical substances believed to deplete the protective ozone layer of the earth's upper atmosphere, ...
another definition in the dictionary:
Individual_Prod-see Product Item.
Counsellor_Appr-see Adviser Close.
Freudian_Motiva
the theory that a consumer's buying preferences are dictated by unconscious motives, and that visual ...
another definition in the dictionary:
Freudian_Motiva-the theory that a consumer's buying preferences are dictated by unconscious motives, and that visual, auditory and tactile elements of a product may evoke emotions which stimulate or inhibit purchase. See Motivation, Maslow's Theory of Motivation, Herzberg's Theory of Motivation.
Automatic_Respo-see Routine Response Behaviour.
AFAMI
abbrev. Associate Fellow of the Australian Marketing Institute. ...
another definition in the dictionary:
Impulse_Goods-goods which are purchased quickly because of a sudden urge to have them. See Convenience Goods.
Market_Follower-a company content to maintain its existing market share behind an established market leader. See Market Challenger, Market Leader, Market Nicher.
