another definition in the dictionary:
Captioned_Photo-a photograph with a brief description of its contents, frequently issued by public relations personnel with news releases or feature articles.
ROI
abbrev. Return on Investment.
see also:
Geocentrism
the view that the whole world is one single market. ...
another definition in the dictionary:
High_Contact_Re-a recent trend in retailing in which some retailers attempt to position themselves by emphasising the services aspects of their products more than the goods themselves.
Socioeconomic_V-factors of a social and economic nature (occupation, income, etc) which indicate a person's status within a community.
Kickback
a bribe or illegal payment offered to an organisational buyer in order to obtain the business, commo ...
another definition in the dictionary:
Low_Involvement-products which are bought frequently and with a minimum of thought and effort because they are not of vital concern nor have any great impact on the consumer's lifestyle. See High-Involvement Products.
Emotional_Close-a closing technique in which the salesperson attempts to get a favourable response from a buyer by appealing to his or her fear, pride or similar emotion. See Close.
Market_Driven_E
an economy controlled by market forces rather than by government action. ...
another definition in the dictionary:
Reciprocity-a practice, which may be illegal under the Trade Practices Act, in which a firm gives purchasing preference to a firm to which it sells. See Reverse Reciprocity.
Attributes-see Features.
PERT
acronym for Progam Evaluation and Review Technique, a quantitative technique used as a managerial to ...
another definition in the dictionary:
Channel_System-a method of linking customers and intermediaries by means of an integrated communication network, providing instant ordering, better cost analysis, better inventory control, etc.
Audimeter-a mechanical instrument or device for monitoring television usage and program choice (for ratings surveys, etc), colloquially called a people-meter or black box. See Single Source Data.
Product_Positio
marketing decisions and actions intended to create a particular place for a product in the market an ...
another definition in the dictionary:
Factor_Analysis-a statistical procedure for trying to discover the basic factors that may underlie and account for the correlations among a larger number of variables. For example, factor analysis might be used to determine and interpret the basic factors underlying some negative attitudes towards the purchase and use of male toiletries and cosmetics.
Primary_Demand-demand for a product class rather than for a particular brand within the class.
