Marketing Dictionary

another definition in the dictionary:

Inseparability-one of the four characteristics (with intangibility, perishability and variability) which distinguish a service, inseparability expresses the notion that a service can not be separated from the service provider. See Services Marketing, Intangibility, Perishability, Variability.

Compensation-remuneration for work done on behalf of another.

RPM

abbrev. Resale Price Maintenance.



see also:

Desk_Research
see Secondary Research. ...

another definition in the dictionary:

New_Account_Con-a measure used to evaluate a salespeople in which the conversion rate of prospects to customers is calculated.

Response_Elasti-a measure of the degree to which individuals or groups respond to a marketing program.

Selling_Concept
the philosophy or orientation of an organisation which emphasises aggressive selling to achieve its ...

another definition in the dictionary:

High_Price_Stra-a planned approach to pricing, appropriate in situations of inelastic demand, in which an organisation decides to keep its prices high, reasons for such a strategy might include a growing super-premium segment of the market, overcrowding at the bottom-end of the market, or the desire to create a prestige image for the product. Also called Premium Pricing.

Channel_System-a method of linking customers and intermediaries by means of an integrated communication network, providing instant ordering, better cost analysis, better inventory control, etc.

Services_Sellin
the selling of intangible products. ...

another definition in the dictionary:

Statistical_Ban-a range of statistical techniques used in analysis in a marketing information system to discover the degree of reliability of the data collected and the relationships within it. See Marketing Information System.

Direct_to_Home_-see Direct-Response Selling.

Bar_Code_Scanne
see Scanner Systems. ...

another definition in the dictionary:

Price_Brand-see Fighting Brand.

Leader_Pricing-see Loss Leader Pricing.

Competitive_Ana
the assessment of the strengths and weaknesses of competing firms. ...

another definition in the dictionary:

List_Brokers-firms which compile and sell mailing and prospect lists.

Joint_Demand-a situation in which demand for a product rises and falls with demand for another product with which it is used.


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