another definition in the dictionary:
Centre_of_Influ-a prospecting method based on referrals, a salesperson uses influential people (bankers, solicitors, consultants, etc) to obtain leads to potential buyers. See Key Influence People.
Sales_Analysis-the break-down of sales figures by region, product, customer, market, etc. for a given period as a control measure.
R_and_D
abbrev. Research and Development.
see also:
Media_Plan
a blueprint for a firm's advertising, giving details of the media mix, the specific media vehicles a ...
another definition in the dictionary:
Source_Attracti-in personal selling, the likeability or personableness of the salesperson.
Escalator_Claus-a clause in a contract which allows a tenderer to adjust the final amount charged to take account of price rises in component parts between acceptance of the bid and completion of the delivery, installation, etc.
Product_Organis
the deployment of a firm's sales force or the organisation of its marketing activities so that a sep ...
another definition in the dictionary:
No_Name_Brand-see Generic brand
Mission-see Corporate Mission.
Place_Strategy
the element of a firm's decision-making concerned with developing an efficient and effective means o ...
another definition in the dictionary:
Relative_Advant-the degree to which a new product is superior to an existing one, a major determinant of the rate of adoption of a new product. See Adoption Rate Determinants.
Market_Speciali-see Market Nicher.
Benefit_in_Rese
see Incentive Close. ...
another definition in the dictionary:
Embedding-a form of subliminal advertising, the concealing of imagery in various products and advertisements to appeal to the subconscious drives of potential customers. See Subliminal Advertising.
Economic_Order_-the optimum quantity of each product that must be ordered to balance the inventory holding costs against the order processing costs, holding costs increase with more inventory, while order processing costs decrease.
No_Name_Brand
see Generic brand ...
another definition in the dictionary:
Single_Niching-a strategy followed by companies which operate in only one market niche. See Market Niche, Multiple Niching.
