another definition in the dictionary:
Brand_Sponsor-the manufacturer, wholesaler or retailer who owns the brand. See Distributor's Brand, Generic Brand, Manufacturer's Brand.
Product_Orienta-a management philosophy, concept, focus or state of mind which emphasises the quality of the product rather than the needs and wants of the target market, the orientation assumes that consumers will favour products that offer the most quality, performance and features and that the organisation's objectives will be most readily achieved by a concentration on these.
Rack_Jobber
a specialised form of merchant wholesaler supplying non-general lines to supermarkets, pharmacies, hardware stores, etc.
see also:
Limited_Line_St
the decision by a producer to offer a lesser number of product variations than is possible. See Full ...
another definition in the dictionary:
Sales_Quota-a sales assignment, goal or target set for a salesperson in a given accounting period, commonly used types of sales quotas are dollar volume quotas, unit volume quotas, gross margin quotas, net profit quotas and activity quotas.
Liquidity-current assets, other than inventory and work in progress, to which a firm has ready access, liquidity represents a company's ability to meet its immediate liabilities.
Response_Sellin
a elementary form of selling, common in retailing, in which the salesperson simply responds to the c ...
another definition in the dictionary:
Consumer_Rights-fair entitlements due to consumers when buying from producers and resellers.
Factory_Outlet-a retail store that sells the products of one manufacturer, usually at very low prices.
Allowances
amounts deducted from an invoice in return for prompt payment, large quantity purchase, special prom ...
another definition in the dictionary:
In_Store_Media-in-house media, usually radio or TV networks, inside department or variety stores to encourage foot traffic and generate more sales, music and news, as well as commercials and promotion, are carried by the media.
Data-facts or information gathered in a marketing research study. See Primary Research, Secondary Research.
Assertiveness
the human characteristic or quality which determines the degree to which individuals are directive a ...
another definition in the dictionary:
Product_Line_St-introducing new products into a product line. See Product Line, Downward Stretching, Two-way Stretching, Upward Stretching.
Social_Risk-concern or uncertainty in the buyer's mind that the purchase of the product under consideration will not be approved of by others. See Risk.
Selling_Process
the separate, but related, stages forming the activity of personal selling, these include preapproac ...
another definition in the dictionary:
Flyer-a promotional leaflet or mailing piece.
Fictitious_Pric-the unethical, possibly illegal, practice of announcing a price reduction (eg. 'now $20, formerly $49') when, in fact, there has been no reduction at all.
