another definition in the dictionary:
Competitive_Bid-a process in which buyers request potential suppliers to submit quotations or tenders for a proposed purchase or contract.
Advertising_Med-outlets or vehicles (for instance, newspapers and magazines, television, radio, cinema, posters, etc) used in communication between advertisers and customers. Note that advertising media is a plural term, its singular form is advertising medium.
Rational_Appeal
advertising messages, usually product-feature based, in which advertisers attempt to achieve their objectives by appeals to logic and reason rather than to the emotions. See Emotional Appeals in Advertising.
see also:
Financial_Lever
a measure of the extent to which a firm uses debt in its total capital structure, the higher the com ...
another definition in the dictionary:
Culture-the basic beliefs and values cherished by a society as a whole and handed down from one generation to the next.
Census-the collection of data from all possible sources in a population.
Relative_Market
the size of a company's share of the market compared to that of competitors. ...
another definition in the dictionary:
Demography-the study of the range of physical, social and economic characteristics that exist within a population.
Contingent_Meth-see 'What if...' Method (of handling sales objections.)
Planning
see Strategic Planning, Marketing Planning, Sales Planning. ...
another definition in the dictionary:
Persuasive_Adve-advertising intended to persuade (rather than to inform or remind).
Discontinuous_I-entirely new-to-the world products made to perform a function for which no product has existed previously.
Concentrated_Se
one of four possible segmentation strategies (with market segment expansion strategy, product line e ...
another definition in the dictionary:
Feature_Modific-a change made to any feature of a product in order to make it safer, more useful or more valuable to a purchaser, also called Functional Modification.
Intangible_Prod-the unobservable characteristics which a physical good possesses, such as style, quality, strength, beauty, etc. See Tangible Product Attributes.
Outside_Order_T
a salesperson who visits customers to write up orders but is not responsible for persuading them to ...
another definition in the dictionary:
Social_Marketin-the design, implementation and control of marketing activity intended to promote social causes or ideas within a target group in a society, a form of non-profit marketing.
Secondary_Data-information that is obtained from previously published materials, such as books, magazines, newspapers, government census publications and company reports and files. See Primary Data.
