another definition in the dictionary:
Consequence_Pro-verbal tactics used by a salesperson to illustrate the disadvantages to a buyer of not making a particular purchase.
Designated_Mark-See Area Of Influence.
Rational_Buying
reasons for buying that are based on logic or judgement rather than on emotion.
see also:
Marketing_Contr
an individual, usually with training in finance and marketing, responsible for analysing and evaluat ...
another definition in the dictionary:
Inventory_Remar-an innovative strategy for reducing the risks of introducing a new product. Prior to the launch of the new product, a firm may negotiate with an inventory remarketing company for the sale of any unused stock of the new product in the event that it fails to sell as well as expected, thus, the inventory remarketing company will buy the balance of the stock, at the previously agreed price, and resell it, usually in a different market and through different distribution channels.
Brand_Extension-the use of a well-known brand name to launch a new product, of an unrelated category, into the market, also called Franchise Extension.
Combination_Bra
emphasising a corporate or family name as well as an individual brand name in product marketing. See ...
another definition in the dictionary:
Just_In_Time_Pu-see Just-In-Time Inventory System.
Minor_Points_Cl-a closing technique in which a salesperson attempts to get the buyer to agree to the value or usefulness of various smaller attributes and features of a product so that it will be easier to get a favourable response to the bigger decision - to purchase the product.
Advertising_Goa
a particular communication task to be accomplished with a specific target audience in a given period ...
another definition in the dictionary:
Situation_Analy-the process of gathering information on the internal and external environments to assess the firm's current strengths, weaknesses, opportunities and threats and to guide its goals and objectives. See SWOT Analysis.
Product_Line_Ex-adding depth to an existing product line by introducing new products in the same product category, product line extensions give customers greater choice and help to protect the firm from a flanking attack by a competitor. See Product Line, Product Line Depth, Product Line Stretching.
Channel_Conflic
discord among members in a marketing channel. See Horizontal Channel Conflict, Inter-type Channel Co ...
another definition in the dictionary:
Import_Quota-a government-imposed limit on the number, quantity or value of a product to be imported, usually to protect local industry.
Specialty_Adver-an advertiser's message printed on small items such as diaries, note-pads and key-rings, usually to give away without obligation to prospective customers.
Exclusivity
see Exclusive Agreements, Exclusive Distribution. ...
another definition in the dictionary:
Portfolio_Tests-a method of pre-testing an advertisement, after looking through a portfolio of different versions of a particular advertisement, respondents chosen from the target market are asked to recall in detail those which they can remember.
Benefits_Sought-the specific advantages looked for in products when buyers purchase them. See Behaviouristic Segmentation.
