another definition in the dictionary:
Directive_Probe-questions posed to prospective buyers to obtain a better understanding of the customer and the customer's business.
Intangibility-one of the four characteristics (with inseparability, perishability and variability) which distinguish a service, intangibility expresses the notion that a service has no physical substance. See Services Marketing, Inseparability, Perishability, Variability.
evaluation and control systems in which management finds that marketing performance is not satisfactory and takes corrective action, after-the-fact and steering control are reactive systems. See Proactive Marketing Control Systems, Adaptive Control System, After-the-Fact Control System, Steering Control System.
marketing activities forced upon an organisation by competitive action, defensive strategies. See Proactive Marketing Strategies.
Advertising_Res
research done to test the effectiveness of advertising, this may include the pre-testing and post-ev ...
another definition in the dictionary:
Australian_Stan-a basic guide to product standards for a wide range of products, published by the Standards Association of Australia.
Near_Pack_Premi-a sales promotion in which a gift is to be collected from elsewhere in the store by consumers who have purchased a particular product. See In-Pack Premium, On-Pack Premium, Premiums, With-Pack Premium.
Push_Money
a direct payment of money offered to the sales force of a reseller by a manufacturer to encourage gr ...
another definition in the dictionary:
Source-see Sender.
Planned_Canniba-the expected loss of sales of a product in a line to a more recent product introduction, planned cannibalisation might occur when a company wants its customers to switch to another of its own products rather than to a product of a competitor. See Cannibalisation.
Multiform_Corpo
highly diversified conglomerates with many unrelated businesses. ...
another definition in the dictionary:
Sales_Administr-a marketing control measure used to determine whether the amount spent on sales administration in a given period was excessive, total expenditure on sales administration is expressed as a percentage of total sales revenue for the same period.
Bottom_Line-a colloquial term meaning 'profits'.
Advertising_to_
a marketing control measure used to determine whether the amount spent on advertising in a given per ...
another definition in the dictionary:
Product_Based_C-see Product Form Competitors.
Marketing_Envir-the internal and external influences which affect marketing decision-making and have an impact on its performance. See Macro-environment, Micro-environment.
Marketing_Conce
a business orientation or philosophy that holds that organisational success is dependent upon the ef ...
another definition in the dictionary:
Product_Objecti-an objection by a prospective buyer to the quality or characteristics of the goods offered by a salesperson. See Objections.
Door_to_Door_Se-direct selling in which a salesperson calls on prospective buyers at their homes without appointments.