another definition in the dictionary:
Brand_Franchise-the loyalty that attaches to a well-managed brand. See Brand Extension.
Oligopoly-a market situation in which there are only a few sellers, in an oligoplistic situation the marketing action of one firm will have a direct effect on the others.
Reactive_Market
evaluation and control systems in which management finds that marketing performance is not satisfactory and takes corrective action, after-the-fact and steering control are reactive systems. See Proactive Marketing Control Systems, Adaptive Control System, After-the-Fact Control System, Steering Control System.
Reactive_Market
marketing activities forced upon an organisation by competitive action, defensive strategies. See Proactive Marketing Strategies.
see also:
Customer_Orient
see ...
another definition in the dictionary:
Skimming-see Market Skimming Pricing.
Brand_Establish-the building-up of a brand in the introductory stage of the product's life cycle, brand establishment involves developing an effective distribution network for the product and convincing consumers to buy it. See Introductory Stage of the Product Life Cycle.
Gross_Rating_Po
a ratio measuring the value of a media schedule in advertising, calculated by multiplying reach by f ...
another definition in the dictionary:
DIY_Goods-goods produced for the 'do-it-yourself' market.
Flyer-a promotional leaflet or mailing piece.
Need_Directed_C
one of three broad groups of consumers (with outer-directed consumers and inner-directed consumers) ...
another definition in the dictionary:
Performance_Pri- price can often offset other 'time prices'. See Non-Monetary Price, Time Price.
Consequence_Pro-verbal tactics used by a salesperson to illustrate the disadvantages to a buyer of not making a particular purchase.
Contactual_Refe
a group with which an individual has contact and which influences the individual's purchase decision ...
another definition in the dictionary:
Product_Categor-the specific generic to which a good or service belongs, for example, while Fanta is a brand name, the product category to which it belongs is soft drinks.
Escalator_Claus-a clause in a contract which allows a tenderer to adjust the final amount charged to take account of price rises in component parts between acceptance of the bid and completion of the delivery, installation, etc.
Pure_Competitio
a marketing situation in which there are a large number of sellers of a product which cannot be diff ...
another definition in the dictionary:
Primary_Packagi-a product's immediate container or wrapper. See Secondary Packaging, Shipping Packaging.
Exclusive_Deali-an arrangement in which a manufacturer prohibits a marketing intermediary from carrying competitors' products.
