another definition in the dictionary:
SBU-abbrev. Strategic Business Unit.
the modification of a product offering so that it delivers more satisfactorily the benefits that buyers of this kind of product desire. See Market Positioning, Repositioning.
Buyer_Dissonanc
see Cognitive Dissonance. ...
another definition in the dictionary:
Product_Mix_Wid-the number of distinct product lines manufactured or distributed by an organisation. See Product Line, Product Mix.
Proxemic_Commun-a form of nonverbal communication or body language in which messages are conveyed from one person to another by the changing space that separates them during a conversation. See Kinesic Communication, Nonverbal Communication, Tactile Communication.
Follow_Up
the vital final stage in the selling process, the salesperson's call-back upon a client after the or ...
another definition in the dictionary:
Determinance_Mo-a model used in the study of consumer decision processes to evaluate alternative brands. The idea that consumers, about to make a purchase, will not be swayed in their product choice by any one product attribute, no matter how important, if all products possess the same amount of the attribute. Thus, the decision is made on the basis of a less important attribute. Other models of brand evaluation include the expectancy-value model, ideal brand model, conjunctive model, lexicographic model and determinance model.
Consumer_Produc-categories of goods and services bought by consumers for their personal use, classes include convenience goods, shopping goods, specialty goods, unsought goods, and services.
Market_Niche
a small but profitable segment of a market unlikely to attract competitors. ...
another definition in the dictionary:
Product_Positio-marketing decisions and actions intended to create a particular place for a product in the market and in the minds of consumers, a product positioning strategy may attempt to differentiate a marketing offer from a competitor's or to appear similar to it.
Convenience_Pro-a category of consumer product purchased frequently and with little thought and effort.
Aspirational_Gr
a sub-category of a reference group, consisting of individuals (not necessarily known personally) wi ...
another definition in the dictionary:
Services_Charac-the features of services that distinguish them from tangible products, these are intangibility, variability, inseparability and perishability. See Inseparability, Intangibility, Perishability, Variability.
Closed_End_Ques-a question which allows a respondent to choose an answer from a given list. See Open-End Question.
Sales_Effect_of
the effectiveness of an advertisement or advertising campaign in boosting sales of a product, genera ...
another definition in the dictionary:
Buyer_Resolutio-the idea that a buyer decides to purchase only after mentally resolving five specific issues - need, product, source, price, and timing.
High_Contact_Re-a recent trend in retailing in which some retailers attempt to position themselves by emphasising the services aspects of their products more than the goods themselves.