another definition in the dictionary:
Distribution_Co-costs associated with the holding of inventory and the shipment of goods to customers.
Bottom_Up_Appro-an approach to promotion budgeting which takes as its basis the tasks that are thought to be necessary to achieve the specified promotion objectives, these tasks are costed and the total cost, when approved by top management, is the budget. See Objective and Task Budgeting, Top-Down Approach to Promotion Budgeting.
Real_Positionin
the modification of a product offering so that it delivers more satisfactorily the benefits that buyers of this kind of product desire. See Market Positioning, Repositioning.
see also:
Sales_Report
a salesperson's detailed record of sales calls and results for a given period, typically, a sales re ...
another definition in the dictionary:
Sell_Through_Qu-the quantity of merchandise required for a sales promotion.
Negative_Demand-demand for products which consumers dislike and would prefer not to have to purchase. Negative demand for a particular product exists when consumers, generally, would be prepared to pay more than the price of the product to avoid having to buy it, as in the case of unpleasant and painful medical treatment.
Cooperative_Adv
advertising sponsored by two or more organisations to promote the goods or services of each. ...
another definition in the dictionary:
Favorability_Sc-a scaling device for measuring a target audience's feelings or attitudes towards a company or its products. Responses are commonly recorded on a five-stage scale: 1. Very Unfavorable, 2. Somewhat Unfavorable, 3. Indifferent, 4. Somewhat Favorable, 5. Very Favorable. Also called Image Analysis. See Familiarity Scale.
Media_Plan-a blueprint for a firm's advertising, giving details of the media mix, the specific media vehicles and the media schedule.
Risk
the chance a purchaser takes that the product will not function as expected or satisfy the felt want ...
another definition in the dictionary:
Breadth_of_Prod-see Width of Product Line.
Date_Code-a date on a package indicating either the date by which the product should be used or the date the product was packed. See Date Stamping.
Demand_Backward
a pricing method in which an estimation is made of the price that customers are willing to pay for a ...
another definition in the dictionary:
Performance_App-an evaluation of the activities and effectiveness of a salesperson, marketing officer, etc during a given period.
Microscheduling-the allocating of the total expenditure on advertising within a short period in order to obtain maximum impact.
Choice_Set
the final set of brands from which a consumer makes a purchase choice after some brands in the aware ...
another definition in the dictionary:
Barter-an exchange in which one good is traded for another, money is not involved.
Operating_State-a statement of the financial results of a company's operations during an accounting period.
