another definition in the dictionary:
Capital_Items-long-lived business assets (buildings, plant and equipment, etc) of a firm.
Average_Revenue-a measure used in price setting, calculated by dividing the total revenue by the number of units sold.
a temporary price reduction to encourage immediate purchase.
Advertising_Tar
the entire market, or some part of it, which a firm wishes to attract with its advertisement. ...
another definition in the dictionary:
Outbound_Telema-telemarketing in which a company uses trained salespeople to sell to customers by telephone. See Inbound Telemarketing.
Brand_Loyalists-consumers who remain loyal to a brand over a long period of time. See Brand Loyalty, Brand Promiscuity, Brand Switching.
Features_and_Be
a selling style in which a salesperson is careful to relate each feature of the product being presen ...
another definition in the dictionary:
Product_Petrifi-a term used to describe the small but persistent demand by loyal customers for a declining product. See Product Life Cycle, Decline Stage.
Hedonists- who habitually seek pleasurable experiences, individuals who, by nature, seek products which provide them with the most pleasure, without regard to calories, sugar content, salt content, cholesterol levels, colouring or preservative additives, and so on, hedonists are above-average consumers of chocolates, soft drinks, beer, etc.
Brand_Familiari
the awareness consumers have of a particular brand. ...
another definition in the dictionary:
Motive-an inner state directing a person towards the satisfaction of a need. See Learning Process.
Decoding-the step in the communication process in which the receiver accepts and interprets the message. See Communication Process, Encoding.
Learning_Curve
a graphical representation of the way in which average unit cost of production decreases as output r ...
another definition in the dictionary:
Brand_Reinforce-activity associated with getting consumers who have tried a particular brand to become repeat purchasers and with attracting new users, brand reinforcement is a key objective of the growth stage of the product's life cycle. See Growth Stage of the Product Life Cycle.
Pre_Testing-the testing of a questionnaire, advertisement, etc on respondents selected from the target market before using it in a full-scale research study, campaign, etc. See Questionnaire Pre-testing.
Channel
see Marketing Channels. ...
another definition in the dictionary:
Sampling_Unit-the individual members chosen from a total population as respondents in a marketing research study.
Image_Pricing-see Psychological Pricing, Prestige Pricing.