another definition in the dictionary:
Service_Intangi-see Intangibility.
Corporate_Objec-specific, realistic and measurable goals which an organisation plans to achieve within a given period of time.
Rebate
a temporary price reduction to encourage immediate purchase.
see also:
Australian_Dire
an association, established in 1967, to represent the interests of direct mail marketers, a diverse ...
another definition in the dictionary:
FAS_Pricing-see Free-alongside-Ship Pricing.
Quality_Modific-any change made to the quality of a product.
Objections
any form of sales resistance offered by a buyer to a salesperson. ...
another definition in the dictionary:
Downside_Elasti-a term used in reference to the sensitivity of consumers to a decrease in the price of a particular product, downside elasticity means that the demand for the product increases significantly as the price falls. See Downside Inelasticity, Upside Elasticity, Downside Elasticity.
Promotional_Ada-a strategy in which the same product is sold in different geographic locations but with a unique promotional strategy for some or all of the different locations.
Organisational_
the sum of all industrial, institutional, reseller and government markets whose buyers purchase prod ...
another definition in the dictionary:
Sales_Resistanc-anything the prospective buyer says or does to prevent or delay the salesperson from closing the sale. See Objections.
Product_Portfol-the mix of products manufactured or distributed by a company. See Product Mix, Product Mix Width.
Singles_Market
a market segment, regarded as both a lifestyle and a demographic category, which includes widowed an ...
another definition in the dictionary:
Market_Skimming-a pricing approach in which the producer sets a high introductory price to attract buyers with a strong desire for the product and the resources to buy it, and then gradually reduces the price to attract the next and subsequent layers of the market. See Market Penetration Pricing.
Introductory_St-the first stage in the life cycle of a successful product, the product wins acceptance relatively slowly, there are limited versions of it, there is no competition, distribution is patchy, promotion is designed to inform the market (rather than to persuade or remind), penetration or skimming pricing strategies are appropriate.
