Receiver

the target of a message in the communication process.

see also:

Leasing
the granting, under contract, of use of a product for an agreed upon period of time in return for a ...

another definition in the dictionary:

Enterprise_Comp-firms of similar type vying for a consumer's business. See Competitors.

Esteem_Needs-the desire to feel important in the eyes of others. See Maslow's Hierarchy of Needs.

Competitive_Adv
advertising which points out features of a brand which may not be available in other brands but does ...

another definition in the dictionary:

Favorability_Sc-a scaling device for measuring a target audience's feelings or attitudes towards a company or its products. Responses are commonly recorded on a five-stage scale: 1. Very Unfavorable, 2. Somewhat Unfavorable, 3. Indifferent, 4. Somewhat Favorable, 5. Very Favorable. Also called Image Analysis. See Familiarity Scale.

Pressure_Group-any group of individuals who work together to exert an influence upon the decision-making of a company to achieve some specific outcome.

Selective_Reten
the perceptual process in which people subconsciously are most apt to remember information that conf ...

another definition in the dictionary:

Sales_Volume_An-a detailed study of an organisation's sales, in terms of units or revenue, for a specified period, the analysis of sales volume (by sales region or territory, industry, customer type, etc) is commonly used as an aid in determining the effectiveness of the selling effort.

Consumer_Attitu-see Attitudes.

Lead_Generation
the activity of identifying potential customers. ...

another definition in the dictionary:

Social_Marketin-the design, implementation and control of marketing activity intended to promote social causes or ideas within a target group in a society, a form of non-profit marketing.

Adoption_Sequen-see Adoption Process.

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