another definition in the dictionary:
Dissociative_Gr-groups with whom an individual does not wish to be associated, groups whose use of a product will deter other buyers. See Aspirational Groups,
Multiple_Exchan-a term used in non-profit marketing in reference to the fact that non-profit organisations must deal with donors in receiving funds and with their clients in allocating them.
Receiver
the target of a message in the communication process.
see also:
Compatibility
the extent to which a new product requires consumers to adjust to unfamiliar methods of use, a major ...
another definition in the dictionary:
Divisibility-the extent to which a new product can be tested in a limited scale purchase. See Adoption Rate Determinants.
Grade_Label-a tag, sticker, label, letter, mark or symbol which identifies the quality or grade of a product offered for sale. See Label.
C_Type_Response
a response to an advertisement or an advertising campaign which is immediately obvious. See S-Type R ...
another definition in the dictionary:
Directories_-classified lists of names and adresses of individuals and organisations used in selling for prospecting for new accounts and in marketing research as sources of secondary data.
Demand_Curve-a line drawn on a graph to represent the number of units of a product which will be purchased at any particular price point.
Pure_Competitio
a marketing situation in which there are a large number of sellers of a product which cannot be diff ...
another definition in the dictionary:
Sink_or_Swim_Sa-the practice of throwing new sales recruits straight into the field without formal training so that they have to learn fast or risk losing their jobs. See Sales Training.
Referral_Sellin-selling to customers whose names have been suggested by previous satisfied customers.
Canned_Approach
see Stimulus-Response Approach. ...
another definition in the dictionary:
Copy_Testing-the pre-testing of advertising copy for print advertisements, usually by giving respondents a portfolio of dummy advertisements in a magazine format and asking them to recall copy points, or the post-testing of advertising copy, usually by asking respondents to look through an actual magazine and then comment on advertisements they remember.
Growth_Rate-see Market Growth Rate.
Follow_Up
the vital final stage in the selling process, the salesperson's call-back upon a client after the or ...
another definition in the dictionary:
Average_Fixed_C-a measure of cost control, calculated by dividing the total fixed cost of the goods produced by the number of units sold.
Consequence_Pro-verbal tactics used by a salesperson to illustrate the disadvantages to a buyer of not making a particular purchase.
