Marketing Dictionary

another definition in the dictionary:

Experience_Curv-the pricing of a product at a lower than average-cost level on the basis that costs will decrease as production experience increases.

Raw_Materials-a classification of industrial goods that are basic materials which become part of a physical product in the manufacturing process.

Recognition_Tes

a means of evaluating the effectiveness of a firm's recent advertising, respondents are shown an advertisement, asked if they have seen it before, and, if so, are quizzed on its contents.



see also:

Marketing_Model
computer based simulations of realistic marketing situations which allow alternative decisions to be ...

another definition in the dictionary:

Shelf_Talker-a sign or tag used in a retail store to focus customer attention on a promoted product, especially useful in in-aisle promotions when products are difficult to shelve in special ways.

Daily_Activitie-a record of a salesperson's activities on a day-by-day basis, showing clients visited, products presented and results, it may also include reasons for the failure to sell.

Observation_Met
an method of obtaining marketing research data by watching human behaviour, mechanical monitoring de ...

another definition in the dictionary:

FOB_Pricing-see Free-on-Board Pricing.

Spot_Buy-in advertising, the buying of media time in a few selected markets only.

Sales_Tactics
the planned day-to-day activities of the sales team when implementing the strategies it hopes will a ...

another definition in the dictionary:

Selling_Up-a practice in selling aimed at convincing the customer to buy a higher-priced item than the one originally enquired about.

Marketing_Audit-the periodic, orderly, objective review, analysis and evaluation of an organisation's marketing structure, goals, strategies, action plans, performance and results.

AANA
abbrev. Australian Association of National Advertisers ...

another definition in the dictionary:

Services_Sellin-the selling of intangible products.

Fringe_Benefits-benefits enjoyed by employees as part of a total remuneration or compensation package, fringe benefits are subject to taxation in Australia.


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