another definition in the dictionary:
Corporate_Image-advertising aimed at establishing an identity for a firm in the public mind. See Corporate Advertising, Corporate Image.
Aftermarket-the market for parts and supplies for machines, equipment, etc after they have been purchased.
Recognition_Tes
a means of evaluating the effectiveness of a firm's recent advertising, respondents are shown an advertisement, asked if they have seen it before, and, if so, are quizzed on its contents.
see also:
Compensation_Sy
schemes for remunerating salespeople for tasks performed, commonly used systems include straight sal ...
another definition in the dictionary:
Special_Rate-see Commodity Rate.
Market_Share_Pr-marketing decisions and actions taken by a firm to protect its current market share from competitors.
Sales_Force_Com
a method of forecasting future demand for a product by adding together what each member of the sales ...
another definition in the dictionary:
Skimming-see Market Skimming Pricing.
Australian_Bure-an Australian government agency which classifies organisations according to their economic activity, and collects and disseminates statistical information about Australian industry.
Marketing_Mix__
product, price, promotion and place (distribution) - that the firm blends to produce the desired mar ...
another definition in the dictionary:
Served_Market-that part of the total market which a company decides to target, also called the Target Market.
Gross_National_-the total market value of goods and services produced by a nation in a year.
Promotional_Sto
merchandise offered at a reduced price to a reseller for some special promotion or festive occasion, ...
another definition in the dictionary:
Aided_Recall_Te-a method of post-testing the effectiveness of an advertisement or advertising campaign, respondents are shown products, brand names, trademarks, etc to assist their memories. See Unaided Recall Test.
