Marketing Dictionary

another definition in the dictionary:

Call_Report-a written record of sales calls made by a representative for submission to a supervisor. See Call.

Cumulative_Quan-a price reduction offered to a purchaser in which the amount of the discount increases over time with the volume purchased. See Non-Cumulative Quantity Discount.

Recycling

the collection and processing of used materials for reuse.



see also:

Geographic_Vari
area or regional differences used to segment a market. ...

another definition in the dictionary:

Informational_L-a label which carries information including use instructions, precaustions and warnings, etc. See Label.

Competitive_Nic-a segment in a market in which a company can compete effectively.

Less_Than_Carlo
a U.S. term for the freight rate charged by a railroad company when a producer's shipment is less in ...

another definition in the dictionary:

Alternative_Adv-advertising which uses media other than the traditional media, examples of alternative advertising include advertising signs on parking meters and supermarket shopping trolleys, in-store video screens, etc.

Market_Research-the systematic gathering of information about a market by means of survey, observation or experimentation. See Marketing Research.

Advertising_to_
a marketing control measure used to determine whether the amount spent on advertising in a given per ...

another definition in the dictionary:

Promotional_Bud-the sum allocated in a particular accounting period for expenditure on promotion.

Off_Premise_Buy-buying that is done by wholesalers and retailers through buying offices located overseas or in distant locations.

Service_Sector
the part of industry or business which deals with the marketing and selling of intangible products r ...

another definition in the dictionary:

Foreseeability_-the notion under product liability laws that a manufacturer has an onus to foresee how a product might be misused and warn consumers accordingly.

Group_Influence-members of a family, peers, opinion leaders, etc. who have an effect on a consumer's spending or purchase behaviour. See Reference Groups, Aspirational Reference Groups, Contactual Reference Groups, Membership Reference Groups.


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