Marketing Dictionary

another definition in the dictionary:

Expressive_(Soc-one of four social styles (with Amiable, Analytical and Expressive) commonly used to classify salespeople and their customers, Expressives are characterised by high assertiveness and high responsiveness.

Direct_Response-a form of non-store retailing in which customers order merchandise by mail or telephone and the goods are shipped direct to their homes, also referred to as Direct-Response Selling. See At-Home TV Shopping.

Redemption_Rate

the number of sales promotion coupons converted to purchases expressed as a percentage of the number distributed.



see also:

Informal_Market
the part of a marketing organisation made up of the many working relationships that develop over tim ...

another definition in the dictionary:

On_Pack_Premium-a common form of consumer sales promotion in which a gift is banded to the package of another product to encourage its purchase. See Premiums, In-Pack Premium, Near-Pack Premium, With-Pack Premium.

Marginal_Revenu-the change in total revenue that results from selling an additional unit.

Anchor_Store
a popular, major retailer located within a shopping mall to attract mall patronage. ...

another definition in the dictionary:

Expense_Account-a budgeted amount of money advanced to a salesperson for food, travel, accommodation, entertainment of clients, and other items of expenditure considered necessary to make sales.

Iceberg_Princip-a theory that suggests that aggregated data can hide information that is important for the proper evaluation of a situation.

Sales_Party
a form of non-store retailing in which a manufacturer's products are displayed, for group selling, a ...

another definition in the dictionary:

Product_Line_Fe-a strategy in which certain items in a product line are given special promotional attention, either to boost interest (at the lower end of the line) or image (at the upper end). See Product Line.

Product_Portfol-an examination of each of the products manufactured or distributed by the company to assess future marketing strategies. See Boston Consulting Group Portfolio Analysis Matrix.

Brand_Preferenc
the stage of brand loyalty at which a buyer will select a particular brand but will choose a competi ...

another definition in the dictionary:

Sales_Party-a form of non-store retailing in which a manufacturer's products are displayed, for group selling, at an in-home party.

Ceiling_Price-see Price Ceiling.

Heterogeneity
see Variability. ...

another definition in the dictionary:

Moving_Average-a forecasting method using the average volume achieved in several recent sales periods to predict the volume likely to be sold in the next period.

Base_Point_Pric-a pricing method in which customers are charged freight costs from a base point, the base-point may be chosen arbitrarily, but the location of one of the company's manufacturing plants is commonly used. Also called Basing-Point Pricing. See Delivered Pricing, Phantom Freight.


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