another definition in the dictionary:
Goods_Services_-the idea that products contain elements of both goods and services in varying degrees.
Public_Policy_E-that part of a firm's external environment which consists of controversial issues or matters of concern to governments, the media or influential pressure groups, factors in this environment may have an influence on a firm's decision-making or an impact upon its performance.
Redemption_Rate
the number of sales promotion coupons converted to purchases expressed as a percentage of the number distributed.
see also:
Mass_Media_Adve
advertising in a non-selective way by means of the popular media in order to reach the widest possib ...
another definition in the dictionary:
Manchester_Man-an old term for a salesperson, originally used in reference to salespeople hired by textile firms in Manchester, England, in the late eighteenth century to sell the goods produced by the developing factory system.
Brand_Life_Cycl-a concept, building on the product life cycle concept, which states that brands also have a life cycle - introduction, growth, maturity, decline - and that particular brand management strategies are appropriate at each stage. See Product Life Cycle.
Buy_Classes
buying situations categorised according to the prior experience of the buyer with the product and su ...
another definition in the dictionary:
General_Public-all of the people in the society in which a firm operates, within the general public there may be some who view its actions favourably and some who view them unfavourably. See Publics.
Sales_Report-a salesperson's detailed record of sales calls and results for a given period, typically, a sales report will include information such as the sales volume per product or product line, the number of existing and new accounts called upon, and the expenses incurred in making the calls. See Call Report.
Buyer_Readiness
the state of preparedness or willingness in which an individual consumer may be in regard to the pur ...
another definition in the dictionary:
Iceberg_Princip-a theory that suggests that aggregated data can hide information that is important for the proper evaluation of a situation.
Marketing_Audit-the periodic, orderly, objective review, analysis and evaluation of an organisation's marketing structure, goals, strategies, action plans, performance and results.
Brand_Concept
the image that the brand sponsor wants a particular brand to have, the desired positioning of the br ...
another definition in the dictionary:
Bottom_Up_Appro-an approach to sales forecasting which takes market conditions rather than the company's objectives as its basis, sometimes referred to as the 'build-up' method. See Top-Down Approach to Sales Forecasting.
Screening_Inter-an early stage in the sales hiring process when supervisors meet with applicants to arouse further interest in the most promising and to identify those who are unsuitable.
Aesthetic_Needs
see Self-Actualisation Needs. ...
another definition in the dictionary:
Buyer_Behaviour-the study of consumers and organisations in relation to their purchase decisions. See Consumer Behaviour, Organisational Buying Behaviour.
Active_Listenin-listening that is more than passively hearing what the customer is saying, implies the need for a salesperson to think while listening and to evaluate what is being said.
