another definition in the dictionary:
Retail_Advertis-advertising by retailers direct to consumers.
Stated_Objectio-the reason given by a prospective buyer for not accepting the product offered, the stated objection may conceal the true objection. See Objections, Invalid Objections, Valid Objections.
a type of consumer sales promotion in which two or more units of the same product are banded together and sold at a lower price.
Customer_Panels
see Focus Group. ...
another definition in the dictionary:
Manufacturer_s_-a brand owned or controlled by an organisation the primary commitment of which is to production rather than distribution, also called a National Brand. See Distributor's Brand, Private Brand.
Drop_Error-a mistake made by a company in deciding to abandon a new product idea that, in hindsight, might have been successful if developed. See Go Error, New Product Development.
Sales_Territory
a method of evaluating sales territory performance in which a model depicting the environmental fact ...
another definition in the dictionary:
False_Objection-see Hidden Objection, Objections.
Response_Elasti-a measure of the degree to which individuals or groups respond to a marketing program.
Account_Manager
a sales representative responsible for a major customer account or group of major accounts, also ref ...
another definition in the dictionary:
Customer_Panels-see Focus Group.
Cluster_Analysi-a multivariate statistical technique used to identify entities with similar characteristics from those without them.
Group_Sales_Tra
the training of sales representatives, usually in formal sessions, as a group. See Formal Training. ...
another definition in the dictionary:
Brand_Concept-the image that the brand sponsor wants a particular brand to have, the desired positioning of the brand in the market and in the minds of consumers.
Market_Expansio-a growth strategy in which an organisation targets existing products to new markets, market development by targeting new geographic markets, new demographic or psychographic segments, or totally new users.
Probabilistic_M
a statistical tool in which the probability that an event will occur again is estimated using histor ...
another definition in the dictionary:
Core_Product-the intangible benefit or service offered by a product, for example, the core product offered to a purchaser of shampoo is clean, healthy hair. See Actual Product, Augmented Product.
Promotional_All-a price reduction or discount granted by a manufacturer to a member of the marketing channel in return for some form of special promotion of a particular product.