another definition in the dictionary:
Laboratory_Test-see Accelerated Test Marketing.
Bar_Code_Scanne-see Scanner Systems.
all of those whose influence plays some part in the buying behaviour of consumers. See Aspirational Reference Group, Contactual Reference Group.
Need_Gap_Analys
an approach to identifying the unmet needs of consumers, in which respondents are asked to envisage ...
another definition in the dictionary:
DIY_Goods-goods produced for the 'do-it-yourself' market.
Accelerator_Pri-the notion that an increase or reduction in consumer demand will affect several layers of demand in organisational markets, for example, an increase in consumer demand for soft drinks will will lead to an increased demand by retailers for soft drinks, an increased demand by soft drink bottlers for aluminium cans, an increased demand by aluminium can manufacturers for aluminium sheet, an increased demand by aluminium sheet manufacturers for aluminium ore, and so on. See Derived Demand.
Product_Strateg
the element of a firm's decision-making concerned with developing the most appropriate products for ...
another definition in the dictionary:
Multiform_Corpo-highly diversified conglomerates with many unrelated businesses.
Dealer_Listing-the namimg in a product advertisement of certain retailers who have stocks, the naming of dealers is done as a convenience to consumers and to encourage the retailers to carry higher stock levels. Also referred to as Tagging.
Economic_Utilit
the ability of a good or service to satisfy a customer's needs or wants, the five kinds of economic ...
another definition in the dictionary:
ror-a measure of the extent to which the chosen sample in a marketing research study can be expected to represent the total population on the characteristics being studied.
Brand_Image-the feelings, moods, emotions and connotations evoked by a brand.
Joint_Venture
a risk-reducing method of market entry in which two firms combine forces to manufacture or market a ...
another definition in the dictionary:
Copyright-protection in law afforded to authors, musicians, artists, etc. in respect to the works they have created.
Idea_Marketing-activities associated with the marketing of a cause or idea. See Broadening Concept.
Economic_Enviro
factors in the economy, such as inflation, unemployment, interest rates, etc., that influence the bu ...
another definition in the dictionary:
Electronic_Reta-the use by customers of computer terminals in conveniently located shopping kiosks to call up product information and then to place orders using credit cards.
Management_by_O-an evaluation and control system in which individual salespeople set goals and objectives for themselves that are acceptable to management, progress towards these goals and objectives is reviewed periodically.