another definition in the dictionary:
Outer_Directed_-one of three broad groups of consumers (with inner-directed consumers and need-directed consumers) identified in the Stanford Research Institute's survey of American lifestyles, outer-directed consumers buy 'with an eye to appearances and to what other people think.' This group represents about two-thirds of consumers in the U.S. See Value and Life Style Program (VALS), Inner-Directed Consumers, Need-Directed Consumers.
Adoption_Rate_D-factors which influence the rate of adoption of a new product. See Communicability, Compatibility, Complexity, Divisibility, Relative Advantage.
Reference_Group
all of those whose influence plays some part in the buying behaviour of consumers. See Aspirational Reference Group, Contactual Reference Group.
see also:
New_Account_Con
a measure used to evaluate a salespeople in which the conversion rate of prospects to customers is c ...
another definition in the dictionary:
Head_to_Head_Co-a competitive situation characteristic of oligopolistic circumstances, where the second or third leading company, decides to challenge the leader.
Emotional_Close-a closing technique in which the salesperson attempts to get a favourable response from a buyer by appealing to his or her fear, pride or similar emotion. See Close.
Correlation_Tec
a range of statistical techniques used to discover relationships between diverse elements in a marke ...
another definition in the dictionary:
Catalogue_Retai-retailers who mail catalogues to their customers and maintain showrooms where samples of the products for sale are displayed, orders are filled from back-room warehouses. Also called Mail Order House.
Poster-an outdoor advertising medium, a billboard.
Licensing
the granting of permission by one manufacturing organisation to another to use a registered brand, s ...
another definition in the dictionary:
Free_Samples-see Samples.
Burst_Advertisi-a concentration of advertising expenditure over a limited time period. - See Drip Advertising Expenditure.
Buyer_Intention
a method of predicting future demand for a product by asking potential buyers for their likely requi ...
another definition in the dictionary:
Marketing_Organ-the structure of the marketing function within the organisation, the two most commonly used approaches to organising the marketing effort are a product-based organisation and a market-based organisation. See Market-Based Marketing Organisation, Product-Based Marketing Organisation.
Sociocultural_E-that part of the firm's external marketing environment in which social or cultural changes (that is, changes to the value system of a society) act to affect the firm's marketing effort, the changing sociocultural environment may pose threats or present opportunities.
Multilevel_In_D
a tactic used by selling organisations where the buying centre of a large and important company incl ...
another definition in the dictionary:
Advertising_Imp-see Impact.
Direct_Response-a form of non-store retailing in which customers order merchandise by mail or telephone and the goods are shipped direct to their homes, also referred to as Direct-Response Selling. See At-Home TV Shopping.
