another definition in the dictionary:
Sole_Survivor-the final stage in the family life cycle, two sub-categories are used by marketers in examining consumer behaviour - sole survivor, working and sole survivor, retired. Also called Solitary Survivor. See Family Life Cycle.
Corporate_Logo-a mark, design, symbol, etc. used to identify, and reflect an appropriate image of a company or organisation, a form of institutional reminder advertising.
selling to customers whose names have been suggested by previous satisfied customers.
At_Home_TV_Shop
a form of non-store retailing in which products are shown on a television screen and presented enthu ...
another definition in the dictionary:
On_the_Job_Trai-sales training given in the field rather than in a formal classroom setting. See Curbside Sales Training, Formal Training.
Sociocultural_E-that part of the firm's external marketing environment in which social or cultural changes (that is, changes to the value system of a society) act to affect the firm's marketing effort, the changing sociocultural environment may pose threats or present opportunities.
Omnibus_Survey
a type of marketing research survey, commonly organised by a major professional marketing research c ...
another definition in the dictionary:
National_Accoun-the creation of marketing teams or groups (NAM Teams) within a company specifically to meet the needs of major client organisations, the teams or groups usually consist of marketing and sales personnel as well as engineers, production specialists, and so on.
Assembly_Market-see Assemblers.
Customised_Mark
in international marketing, a marketing program uniquely designed for a particular country. See Comp ...
another definition in the dictionary:
Smart_Card-an ultra-thin card, similar to a bankcard or credit card, containing computer chips capable of receiving, storing and transmitting significant amounts of data with marketing applications.
Face_Validity-the apparent plausibility of the results of marketing research, which on the basis of logic and common sense, seems to be correct.
Direct_to_Home_
see Direct-Response Selling. ...
another definition in the dictionary:
Authoritarian_L-a style of leadership characterised by an insistence upon obedience to authority. See Democratic Leadership Style.
Date_Code-a date on a package indicating either the date by which the product should be used or the date the product was packed. See Date Stamping.
EOQ
abbrev. Economic Order Quantity. ...
another definition in the dictionary:
Advantage_Matri-see Boston Consulting Group Advantage Matrix.
Buyer_Seller_Dy-the two-way flow of communication between buyer and seller.