another definition in the dictionary:
Monadic_Rating-a method for measuring consumer preferences in which potential purchasers are asked to rate their liking for each of a certain number of products on a scale, that is, on a seven point scale Product A may be rated as 6, Product B as 4, and Product C as 1. The method allows researchers not only to derive the individual's preference order, but also to know the qualitative levels of their preferences and the approximate distance between their preferences.
Selective_Expos-the perception by an individual of certain, more relevant, facts or advertisements but not of others, also called Selective Perception. See Selective Distortion, Selective Retention.
selling to customers whose names have been suggested by previous satisfied customers.
Sales_Promotion
a marketing control measure used to determine whether the amount spent on sales promotion was excess ...
another definition in the dictionary:
FIS_Pricing-see Free-in-Store Pricing.
Expert_Forecast-a sales forecasting method in which outside specialists or industry experts - economists, academics, management consultants, advertising executives, etc. - are asked to assist in the preparation of the sales forecast.
Downward_Stretc
introducing a new product into a product line at the lower priced end of the market. See Product Lin ...
another definition in the dictionary:
DPI-abbrev. Disposable Personal Income.
Sales_Forecast-an estimation of the likely volume of sales, measured in dollars and units, for a future planning period, typically, sales forecasting is done on the basis of past trends, sales force estimations, survey of consumer buying intentions, managerial judgement, or quantitative models.
Selective_Bindi
the customising of magazines and similar print media for specific groups of subscribers and advertis ...
another definition in the dictionary:
Horizontal_Mark-a market for a product which is bought by many industries. See Vertical Market.
Contractual_Sal-salespeople who are not full or part-time paid representatives of a company but who sell for it on a commission basis.
Product_Failure
a product that does not meet management expectations in the marketplace. ...
another definition in the dictionary:
Regional_Brands-manufacturers' brands sold only in certain regions.
Promotion-one of the four controllable variables (with product, price and place) of the marketing mix.
Batchelor_Stage
the first stage of the family life cycle. See Family Life Cycle. ...
another definition in the dictionary:
Harvest_Strateg-a deliberate decision to cut back expenditure of all kinds on a particular product (usually in the decline stage of its life cycle) in order to maximise profit from it, even if in doing so it continues to lose market share. See Hold Strategy.
Demographic_Cha-variables within a nation's population, such as age, gender, income level, marital status, ethnic origin and education level.