another definition in the dictionary:
Free_In_The_Mai-a type of sales promotion in which consumers are offered a gift which is sent to them by post in return for proof of purchase of the product.
Audimeter-an electronic device to record which particular television channel is tuned to by a household, marketing research firms use audimeters attached to a sample of TV sets to measure national exposure to TV advertisements, commonly referred to as a 'peoplemeter' or 'black box'. See Advertising Effectiveness.
Referral_Sellin
selling to customers whose names have been suggested by previous satisfied customers.
see also:
Non_Store_Retai
the merchandising of goods by means other than retail shops, merchandising by mail order, vending ma ...
another definition in the dictionary:
Close-the critical stage in the selling process when the salesperson attempts to obtain the buyer's commitment to the purchase.
Competitive_Env-that part of the company's external environment which consists of other firms vying for patronage of the same market.
Deciders
those who actually make the decision in the organisational buying process, the deciders are often di ...
another definition in the dictionary:
Brand_Mark-the part of a brand which can be seen but not spoken, the logo, symbol or design that forms part of the brand. See Brand Name.
Generic_Product-unbranded products identified only by product category.
Isolation_Effec
the notion that a price will appear more attractive if the product is placed in the store next to a ...
another definition in the dictionary:
Expressive_(Soc-one of four social styles (with Amiable, Analytical and Expressive) commonly used to classify salespeople and their customers, Expressives are characterised by high assertiveness and high responsiveness.
General_Electri-a portfolio analysis and planning grid developed by General Electric, it uses a two-dimensional matrix based on industry attractiveness and business strength.
Lead_Generation
the activity of identifying potential customers. ...
another definition in the dictionary:
Multiple_Zone_P-see See Delivered Pricing, Zone Pricing.
Market_Opportun-a newly identified market or product gap within a market which a company can exploit.
GNP
abbrev. Gross National Product ...
another definition in the dictionary:
Short_Term_Prof-a pricing objective in which a firm aims to make as much profit as possible as quickly as possible, maximum market penetration and long-term profit considerations are ignored.
Competitive_Adv-that which one firm can do better than another to satisfy consumer needs and wants.
