another definition in the dictionary:
Purchase_Allowa-see Off-Invoice Allowance.
Asch_Phemonenon-a tendency, first recorded by the psychologist S.E.Asch, for an individual's purchase decisions to be influenced highly by reference groups and group norms. See Group Influences, Reference Group.
Reflective_Prob
neutral statements of the salesperson reaffirming or repeating a customer's comment in order to stimulate the customer to provide more information.
see also:
Corporate_Missi
the answer to the question 'What business are we in?', the corporate mission statement, with a broad ...
another definition in the dictionary:
ACTU-abbrev. Australian Council of Trade Unions.
Promotional_Ada-a strategy in which the same product is sold in different geographic locations but with a unique promotional strategy for some or all of the different locations.
Likert_Scale
ch respondents indicate their level of agreement with a statement by choosing the appropriate respon ...
another definition in the dictionary:
Selective_Expos-the perception by an individual of certain, more relevant, facts or advertisements but not of others, also called Selective Perception. See Selective Distortion, Selective Retention.
Seasonal_Discou-a reduced price to encourage the purchase of a particular product in the off-season, perhaps better thought of as an 'out-of-season' discount. See Discount.
Intermodal_Tran
a shipping method in which two or more modes of transport are used, for example, where containerised ...
another definition in the dictionary:
Advocacy_Advert-a paid, overtly-sponsored communication or message which presents information or a point of view on a controversial public issue, idea or cause. See Advertorial Advertising.
On_Pack_Premium-a common form of consumer sales promotion in which a gift is banded to the package of another product to encourage its purchase. See Premiums, In-Pack Premium, Near-Pack Premium, With-Pack Premium.
Sales_Volume
the total revenue produced or the total number of units of a product sold in a given period. ...
another definition in the dictionary:
Head_to_Head_Co-a competitive situation characteristic of oligopolistic circumstances, where the second or third leading company, decides to challenge the leader.
Expert_Forecast-a sales forecasting method in which outside specialists or industry experts - economists, academics, management consultants, advertising executives, etc. - are asked to assist in the preparation of the sales forecast.
Simulated_Store
a form of pre-testing of new product introductions prior to full-scale commercialisation, to study t ...
another definition in the dictionary:
Sales_Wave_Expe-a technique used to test consumer reaction to new products prior to full-scale commercialisation, new products are placed in consumer homes to determine the reaction to them, and the rate at which the products are repurchased is tracked.
Optimal_Reorder-see Economic Order Quantity, Just-In-Time Inventoy System.
