another definition in the dictionary:
Forward_Integra-a strategy for growth in which a company develops by seeking ownership of, or some measure of control over, its distribution systems. See Backward Integration, Horizontal Integration.
Press_Conferenc-a meeting to which media personnel are invited by a government body, organisation or company seeking to make a public announcement, usually to gain favourable publicity or to offset some negative reaction.
manufacturers' brands sold only in certain regions.
Me_Too_Competit
see Follow-the-Leader Strategy, Breakthrough Opportunities. ...
another definition in the dictionary:
Horizontal_Chan-discord among members at the same level of a marketing channel, eg. wholesaler-wholesaler discord or retailer-retailer discord. See Channel Conflict, Inter-Type Channel Conflict, Vertical Channel Conflict.
Customer_Traini-training in the proper and efficient use of equipment given by a vendor to its customer's employees, provision of training by the vendor not only adds value to the product but also offers the vendor a means of differentiating itself from suppliers of the same or similar equipment.
Social_Marketin
the design, implementation and control of marketing activity intended to promote social causes or id ...
another definition in the dictionary:
Integrative_Gro-a strategy for growth in which a firm acquires some other element of the chain of distribution of which it is a member. See Backward Integration, Forward Integration, Horizontal Integration.
Per_Diem_Expens-the payment of travel and accommodation expenses to a salesperson at a fixed daily rate.
Organisational_
an organisation's broad, longer-term aims or performance expectations as opposed to its organisation ...
another definition in the dictionary:
Motive-an inner state directing a person towards the satisfaction of a need. See Learning Process.
PERT-acronym for Progam Evaluation and Review Technique, a quantitative technique used as a managerial tool in planning and controlling complex programs. Common use has been made of PERT, originally introduced for use in the aerospace industry, in the coordinating, timing and scheduling of the many activities in the new product development process.
Cartel
a group of firms (or nations) attempting to act as a monopoly to control the market price. ...
another definition in the dictionary:
C_Type_Response-a response to an advertisement or an advertising campaign which is immediately obvious. See S-Type Response.
Out_of_Stock_Co-the cost of sales lost when a particular item is not available when ordered by a customer.
Industrial_Mark
the marketing of goods and services to business organisations for use in the manufacture of their pr ...
another definition in the dictionary:
Multiple_Nichin-a strategy adopted by a company operating simultaneously in more than one market niche. See Market Niche, Single Niching.
Cash_Flow-the money required by a company to meet expenses in a given period.