another definition in the dictionary:
Gap_Analysis-the determination of the methods and techniques used to fill the 'gap' between corporate sales and financial objectives and the current long-range forecasts of the sales team.
Sales_Force_Mix-the mix of individual territory representatives, national account sales teams, telemarketers, etc in a firm's total salesforce.
a form of legal protection against the copying by a competitor of the external appearance of a product.
Product_Mix_Wid
the number of distinct product lines manufactured or distributed by an organisation. See Product Lin ...
another definition in the dictionary:
Information_Uti-the value given to a product by virtue of the fact that it can provide the user with information that is useful. See Utility.
Off_Premise_Buy
buying that is done by wholesalers and retailers through buying offices located overseas or in dista ...
another definition in the dictionary:
Corrective_Adve-advertising to correct erroneous claims or misleading messages in previous promotional announcements.
Standing_Room_O-a closing technique in which the salesperson tries to get a quick commitment to a purchase by telling the buyer that the demand for the product is heavy and that only a limited quantity is left. See Close.
Limited_Line_De
a department store which carries a narrower range of merchandise than a full-line department store, ...
another definition in the dictionary:
Promotion-one of the four controllable variables (with product, price and place) of the marketing mix.
Sales_Leads-telephone inquiries, letters, responses to advertising or direct mail, etc that direct a salesperson to a prospective customer.
Differentiated_
one of four possible approaches (with concentrated segmentation strategy, market segment expansion s ...
another definition in the dictionary:
Price_Brand-see Fighting Brand.
Short_Run_Avera-the average cost per unit of production of a set or group of products in the short term. Note that in the long term, the average cost may be lower due to the effect of experience. See Average Cost, Long-Run Average Cost.
Family_Life_Cyc
a series of stages through which the typical family passes, including bachelor stage, young marrieds ...
another definition in the dictionary:
Resale_Price_Ma-a practice, now illegal in Australia, in which the manufacturer fixes the price at which a buyer may resell the product.
Hard_Sell_Appro-an approach to selling in which the salesperson puts pressure on the buyer to make a commitment to purchase, an approach typical of the period of the 'selling era' from the 1930s to 1950s.