another definition in the dictionary:
Loyalty_Objecti-one of three possible aims or objectives (with loading objective and trial objective) of a consumer sales promotion, purchasers are offered incentives to stay loyal to a particular brand. See Loading Objective, Trial Objective.
Personal_Income-the wages, salary, etc. earned by an individual.
Regressive_Comm
a sales commission system in which the rate of commission paid decreases with the quantity of goods sold. See Progressive Commission.
see also:
Special_Interes
groups of consumers with concerns about particular products or product categories, for example, spec ...
another definition in the dictionary:
Assembly_Market-see Assemblers.
Model_Bank-a variety of mathematic models used in a marketing information system to simulate real-life situations to assist in decision making.
Relative_Advant
the degree to which a new product is superior to an existing one, a major determinant of the rate of ...
another definition in the dictionary:
Product_Attribu-distinctive tangible and intangible features of a product that give it its value to a user.
Price_Fixing-agreement or collusion between competitors to maintain certain fixed price levels to avoid competition. See Horizontal Price Fixing, Vertical Price Fixing.
Advertising_Imp
see Impact. ...
another definition in the dictionary:
Convenience_Pro-a category of consumer product purchased frequently and with little thought and effort.
Informed_Judgem-the use of the opinions of knowledgeable people to forecast demand and sales.
Economic_Order_
the optimum quantity of each product that must be ordered to balance the inventory holding costs aga ...
another definition in the dictionary:
Response_Bias-the inclination of respondents in a marketing research survey to give the answer that they believe the interviewer wants to hear.
Idea_Marketing-activities associated with the marketing of a cause or idea. See Broadening Concept.
Follow_the_Lead
decisions and actions taken by a firm which chooses to follow the market leader as an alternative to ...
another definition in the dictionary:
Liquidity-current assets, other than inventory and work in progress, to which a firm has ready access, liquidity represents a company's ability to meet its immediate liabilities.
Reminder_Advert-advertising aimed at reminding a target market that a product is available as opposed to informing or persuading it, typically associated with products in the mature stage of their life cycle. Also referred to as Retentive Advertising. See Advertising Objectives.
