Marketing Dictionary

another definition in the dictionary:

Sales_Force_Com-a method of forecasting future demand for a product by adding together what each member of the sales force expects to be able to sell in his or her territory.

Regressive_Comm

a sales commission system in which the rate of commission paid decreases with the quantity of goods sold. See Progressive Commission.



see also:

Qualified_Avail
the individuals and organisations in a particular market who are interested in a product, can afford ...

another definition in the dictionary:

Comparative_Adv-advertising in which a firm names a competitor's product and compares it with its own, also called Comparison Advertising. See Competitive Advertising.

Advertising_Med-outlets or vehicles (for instance, newspapers and magazines, television, radio, cinema, posters, etc) used in communication between advertisers and customers. Note that advertising media is a plural term, its singular form is advertising medium.

Referral_Sellin
selling to customers whose names have been suggested by previous satisfied customers. ...

another definition in the dictionary:

Diffusion_of_In-the idea that some groups within a market are more ready and willing to adopt a new product than others and that the product is diffused through a society in waves, the groups, in order of their readiness to adopt are innovators (2.5 percent of the population), early adopters (13.5 percent), early majority (34 percent), late majority (34 percent) and laggards (16 percent).

Market-all the buyers and potential buyers of a product who profess some level of interest in it and who can afford it.

Profit_Sharing
a compensation system in which employees are awarded a share of the company's profits to encourage i ...

another definition in the dictionary:

Leader_Pricing-see Loss Leader Pricing.

Banded_Pack-a consumer sales promotion in which two related product items are banded together and sold at a special price. See Price Packs.

Bottom_Up_Appro
an approach to promotion budgeting which takes as its basis the tasks that are thought to be necessa ...

another definition in the dictionary:

Repositioning-arranging for a product or brand to occupy some other clear and distinctive position in the market and in the minds of target consumers than that which it presently occupies, repositioning may be necessary or desirable if sales expectations are not being met, or to allow for the introduction to the market of a new product or brand, or similar. See Market Positioning.

Loading_Objecti-one of a three possible aims or objectives (with loyalty objective and trial objective) of a consumer sales promotion, purchasers are offered incentives to buy a greater quantity of the product than they would otherwise have done. See Loyalty Objective, Trial Objective.

Contract_Rate
a charge negotiated between carrier and shipper for the transportation of a commodity, sometimes cal ...

another definition in the dictionary:

Out_Suppliers-suppliers with whom the buying organisation has not had dealings previously and therefore considers risky. See In-Suppliers.

Advertising_Ins-an association representing the interests of individuals within the advertising industry in Australia.


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