another definition in the dictionary:
Contingent_Meth-see 'What if...' Method (of handling sales objections.)
Services_Sellin-the selling of intangible products.
Regulatory_Envi
that part of the firm's external marketing environment on which legal and political forces act to change regulations which affect the marketing effort, regulation changes can pose threats or present opportunities.
see also:
Selective_Perce
see Selective Exposure. ...
another definition in the dictionary:
Gross_Profit-the amount left when selling costs and operating expenses are deducted from total revenue, also called Gross Margin.
Product_Portfol-the mix of products manufactured or distributed by a company. See Product Mix, Product Mix Width.
Hedonists
who habitually seek pleasurable experiences, individuals who, by nature, seek products which provid ...
another definition in the dictionary:
Formal_Product-see Actual Product.
Sampling_Unit-the individual members chosen from a total population as respondents in a marketing research study.
Four_Ps
the four major controllable variables of the marketing mix - product, price, promotion and place. ...
another definition in the dictionary:
Product_Portfol-an examination of each of the products manufactured or distributed by the company to assess future marketing strategies. See Boston Consulting Group Portfolio Analysis Matrix.
Exclusive_Assor-an assortment strategy in which a reseller decides to carry the product line of only one manufacturer. See Assortment Strategies, Broad Assortment, Deep Assortment, Scrambled Assortment.
Controlled_Allo
see Planned Economy, Command System. ...
another definition in the dictionary:
Licensed_Charac-figures from fiction, television, movies, etc which are used, under license from their creators, in the marketing of consumer goods such as breakfast cereals, chocolate bars, ice creams and so on.
Regulatory_Envi-that part of the firm's external marketing environment on which legal and political forces act to change regulations which affect the marketing effort, regulation changes can pose threats or present opportunities.
Individual_Prod
see Product Item. ...
another definition in the dictionary:
Continuous_Mark-on-going marketing research (as opposed to that conducted for a specific purpose.) See Ad Hoc Marketing Research.
Derived_Demand_-demand for raw materials in a producer market which is based on the demand for consumer products. See Primary Demand.
