another definition in the dictionary:
Core_Product-the intangible benefit or service offered by a product, for example, the core product offered to a purchaser of shampoo is clean, healthy hair. See Actual Product, Augmented Product.
Asch_Phemonenon-a tendency, first recorded by the psychologist S.E.Asch, for an individual's purchase decisions to be influenced highly by reference groups and group norms. See Group Influences, Reference Group.
the reward or punishment delivered by a particular response to a stimulus.
At_Home_TV_Shop
a form of non-store retailing in which products are shown on a television screen and presented enthu ...
another definition in the dictionary:
Gross_Rating_Po-a ratio measuring the value of a media schedule in advertising, calculated by multiplying reach by frequency. See Frequency, Reach.
Less_Than_Carlo-a U.S. term for the freight rate charged by a railroad company when a producer's shipment is less in volume than one full carload. See Carload Freight Rate.
Brand_Sponsor
the manufacturer, wholesaler or retailer who owns the brand. See Distributor's Brand, Generic Brand, ...
another definition in the dictionary:
Downside_Inelas-a term used in reference to the sensitivity of consumers to a decrease in the price of a particular product, downside inelasticity means that there is no significant increase in demand as the price falls. See Downside Elasticity, Upside Elasticity, Upside Inelasticity.
Empathy-the ability of an individual to project his or her own personality into a situation and understand it, a quality deemed desirable in salespeople who must be able to see the product from the buyer's point of view.
Consumer_Behavi
the behaviour of individuals when buying goods and services for their own use or for private consump ...
another definition in the dictionary:
Marketing_Resea-a marketing control measure used to determine whether the amount spent on marketing research in a given period was excessive in relation to its sales, total marketing research expenditure is expressed as a percentage of total sales revenue.
Selling_Up-a practice in selling aimed at convincing the customer to buy a higher-priced item than the one originally enquired about.
Audience_Tune_O
a phenomenon which occurs when relatively large groups of a radio or TV audience drop concentration, ...
another definition in the dictionary:
Audience_Attent-the degree to which a target consumer is likely to pay attention to an advertisement in a particular media outlet, for example, the audience attention probability of an advertisement for a new shampoo is likely to be greater in a women's magazine than in a daily newspaper.
Ego_States-a proposition in transactional analysis that every person has three mental conditions - parent ego state, child ego state and adult ego state, and that at any particular time one of these states is dominant in the personality.
Macrosegmentati
the division of a market into broadly defined groups, each with its particular needs and wants, prio ...
another definition in the dictionary:
Favorability_Sc-a scaling device for measuring a target audience's feelings or attitudes towards a company or its products. Responses are commonly recorded on a five-stage scale: 1. Very Unfavorable, 2. Somewhat Unfavorable, 3. Indifferent, 4. Somewhat Favorable, 5. Very Favorable. Also called Image Analysis. See Familiarity Scale.
Product_Petrifi-a term used to describe the small but persistent demand by loyal customers for a declining product. See Product Life Cycle, Decline Stage.