another definition in the dictionary:
Expert_Forecast-a sales forecasting method in which outside specialists or industry experts - economists, academics, management consultants, advertising executives, etc. - are asked to assist in the preparation of the sales forecast.
Bias-see Interviewer Bias.
Reinforcement
the reward or punishment delivered by a particular response to a stimulus.
see also:
Customer_Servic
a wide variety of activities intended to ensure that customers receive the goods and services they r ...
another definition in the dictionary:
Buyer_Involveme-a measure of the time and effort a buyer is prepared to devote to the purchase of a particular item. See High-Involvement Products, Low-Involvement Products.
Experience_Curv-see Learning Curve.
Customer_Retent
maintaining the existing customer base by establishing good relations with all who buy the company's ...
another definition in the dictionary:
Sales_Literatur-printed materials (brochures, catalogues, price lists, etc.) to be used as selling aids.
Out_Suppliers-suppliers with whom the buying organisation has not had dealings previously and therefore considers risky. See In-Suppliers.
Purchase_Labora
See Accelerated Test Marketing. ...
another definition in the dictionary:
Account_Objecti-the specific aims and sales goals to be achieved within a specified period by a salesperson for an account for which he or she is responsible.
In_Pack_Premium-a type of sales promotion in which a small gift is included inside the package of a product to encourage consumers to buy it. See Premiums, Near-Pack Premium, On-Pack Premium, With-Pack Premium.
Experimental_Va
the variables a researcher manipulates in conducting an experiment, also called Explanatory Variable ...
another definition in the dictionary:
Post_Purchase_S-the pleasure that a carefully selected high-involvement product gives to a consumer after purchase. See High-Involvement Product.
PDM-abbrev. Physical Distribution Management, Product-Differentiated Marketing.
FABS
acronym for Features and Benefits Selling. ...
another definition in the dictionary:
Industrial_Mark-the marketing of goods and services to business organisations for use in the manufacture of their products or in the operation of their businesses, also called Business-to-Business Marketing.
Agent-an intermediary or middleman who facilitates the flow of goods and services from producer to end-user, but who, unlike other members of the distribution channel, does not take title to them.
